T House Marketing Strategy
Identify and evaluate marketing opportunities
Part 1: Research and identify possible marketing opportunities:
Introduction:
T-House is one the Australian owned T-shirt Company located in Melbourne area established in 2009. With over 20 branches around city and suburb area of Melbourne, products of T-house are targeting massive group of customer. T-house products lines are including clothing and accessories. However, the company is now planning to increase number of branches in Melbourne to number of 40 branches. T-House average sales volume of each branch is around $20,000 per month in 2015. T-house is also allowing customer to order their products online through company’s website and collect at the branch near customer living area.
Review …show more content…
Price for products will be competitive as now customers are willing to spend small money on clothing but more often.
- The product developments will be after company has collected a annual sales from each branch and analyze. The marketing team will take responsibility for that.
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T-House company’s new and emerging markets:
T-house’s markets
- T-house has a plan to expand around Melbourne area to be well-known among group of target customer. Also, product line expansion is considering to meet the new target which is baby clothing.
- However, last year, 2014, T-house’s accessory‘s sales volume has increase for 40% and predicted of 10% more in this year. T-House company’s competitors:
As a clothing company, T-house’s competitors can be any famous brands of clothing for example, sport wear (Nike and Adidas) as well as a fashion clothes in shopping stores.
More, these day online stores are also effecting in price and market share. Online stores today is about 15% of total market share.
Other relevant …show more content…
The growth of business is slightly increasing through years; from 2015 to 2016 it is 15% of business growth rate. T-house’s market share in clothing business is only 5% of the total market. After T-house start exporting the market share increase by 2%
Marketing opportunity 2: online business opportunities T-house loses their sales volumes to retail competitors who sell clothes on internet, there are more sellers and cheaper than market price somehow. The consequences of online business obviously impact
The profit of T-house. On internet, it is possible to find the same product but cheaper price. When clothing market growth rate increase, the number of online seller increases as well. And for business plan to increase number of store will be changed to do online store following the trends Market share for online store is now rapidly increased through years. Every business owners run into the competition to gain market share or a new type of
Part 1: Research and identify possible marketing opportunities:
Introduction:
T-House is one the Australian owned T-shirt Company located in Melbourne area established in 2009. With over 20 branches around city and suburb area of Melbourne, products of T-house are targeting massive group of customer. T-house products lines are including clothing and accessories. However, the company is now planning to increase number of branches in Melbourne to number of 40 branches. T-House average sales volume of each branch is around $20,000 per month in 2015. T-house is also allowing customer to order their products online through company’s website and collect at the branch near customer living area.
Review …show more content…
Price for products will be competitive as now customers are willing to spend small money on clothing but more often.
- The product developments will be after company has collected a annual sales from each branch and analyze. The marketing team will take responsibility for that.
-
T-House company’s new and emerging markets:
T-house’s markets
- T-house has a plan to expand around Melbourne area to be well-known among group of target customer. Also, product line expansion is considering to meet the new target which is baby clothing.
- However, last year, 2014, T-house’s accessory‘s sales volume has increase for 40% and predicted of 10% more in this year. T-House company’s competitors:
As a clothing company, T-house’s competitors can be any famous brands of clothing for example, sport wear (Nike and Adidas) as well as a fashion clothes in shopping stores.
More, these day online stores are also effecting in price and market share. Online stores today is about 15% of total market share.
Other relevant …show more content…
The growth of business is slightly increasing through years; from 2015 to 2016 it is 15% of business growth rate. T-house’s market share in clothing business is only 5% of the total market. After T-house start exporting the market share increase by 2%
Marketing opportunity 2: online business opportunities T-house loses their sales volumes to retail competitors who sell clothes on internet, there are more sellers and cheaper than market price somehow. The consequences of online business obviously impact
The profit of T-house. On internet, it is possible to find the same product but cheaper price. When clothing market growth rate increase, the number of online seller increases as well. And for business plan to increase number of store will be changed to do online store following the trends Market share for online store is now rapidly increased through years. Every business owners run into the competition to gain market share or a new type of