Marketing of Aquafina
I study about the marketing strategy of Pepsi and its impact on customer side. To know about the customer perception towards PepsiCo’s product and Brand Image. I also research on the customer satisfaction level. I study about how PepsiCo provided different value to their different customer.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines each generating more than $1 billion in annual retail sales.
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment, nutrition, convenience as well as affordability. The group has built an expansive beverage and foods business.
PepsiCo have a variety of range in their products they have food and beverage segment like in food they have Alvio, Kurkure, Lays and Quaker Oais. And in beverage they have Pepsi, Mountain Dew, Slice, 7up and Nimbooz.
I did descriptive and exploratory research to know about the different facts of PepsiCo and their customer. Exploratory research I did on Pepsi’s customer and Descriptive research on Pepsi’s retailer.
I collect both as well as Primary and Secondary data to know more about PepsiCo and about consumer preference.
I took 30 sample of Pepsi retailer to know about the PepsiCo point of view and100 sample of customer. I took non probability sampling. Non probability Convince sampling for PepsiCo customer and Non Probability Judgmental sampling for PepsiCo retailer. With the help of convenience sampling I can easily reach to PepsiCo consumer and by the judgment of different retailer I took their interview.
I make questionnaire 0f 15 question which filled up by different 100 customer. I took help of graphical presentation to present these facts into my report. According to findings I know about the awareness level of customer of different PepsiCo brands. So according to the result People are well aware about those brand which are promote heavily by PepsiCo.
My next
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines each generating more than $1 billion in annual retail sales.
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment, nutrition, convenience as well as affordability. The group has built an expansive beverage and foods business.
PepsiCo have a variety of range in their products they have food and beverage segment like in food they have Alvio, Kurkure, Lays and Quaker Oais. And in beverage they have Pepsi, Mountain Dew, Slice, 7up and Nimbooz.
I did descriptive and exploratory research to know about the different facts of PepsiCo and their customer. Exploratory research I did on Pepsi’s customer and Descriptive research on Pepsi’s retailer.
I collect both as well as Primary and Secondary data to know more about PepsiCo and about consumer preference.
I took 30 sample of Pepsi retailer to know about the PepsiCo point of view and100 sample of customer. I took non probability sampling. Non probability Convince sampling for PepsiCo customer and Non Probability Judgmental sampling for PepsiCo retailer. With the help of convenience sampling I can easily reach to PepsiCo consumer and by the judgment of different retailer I took their interview.
I make questionnaire 0f 15 question which filled up by different 100 customer. I took help of graphical presentation to present these facts into my report. According to findings I know about the awareness level of customer of different PepsiCo brands. So according to the result People are well aware about those brand which are promote heavily by PepsiCo.
My next