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Johnson & Johnson

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Johnson & Johnson
| |
|Marketing concepts, market opportunities, products & branding, promotional mix & distribution- Applied Concepts on the UAE |
|Market |

|Scenario – Project Overview | |
|You are employed as a Marketing Consultant for a company in the UAE to |[pic] |
|analyze its existing products and offerings. You then have to suggest | |
|changes to the company’s marketing strategies. | |
|The company has asked you to investigate the current marketing situation, | |
|products or services and customer approaches through secondary and some | |
|primary data research if needed. | |
|Based on your research you will prepare a marketing report for the managers| |
|which will provide marketing opportunities by choosing an existing or new | |
|product /service. It will give details of how the company should market the| |
|existing or new product /service to current and potential customers. | |

|Goals Understand and apply the strategic marketing concepts (All LOs in ITEC 462):
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