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Marketing Mix Strategy of Danish Condensed Milk Bd Ltd

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Marketing Mix Strategy of Danish Condensed Milk Bd Ltd
MARKETING MIX STRATEGY OF DANISH CONDENSED MILK BD LTD on January 29, 2013 in Marketing Executive Summary
Danish Condensed Milk BD Ltd. Is the most rewarding unit of partex group. It was tarred its journey in 1991 and processing the leading position in the local market. As a marketing aim of Danish Condensed Milk BD Ltd. With the aim of making co-attribution in social and economic development, creating employment opportunities, and above all perform a successful business in Bangladesh.
It is not to say that to so a successful business various various marketing mix tools plays an important role. Therefore, this report has depicted marketing mix related various Decisions of Danish Condensed Milk BD Ltd. The study is based on both primary and secondary data. The methods that were used to collect the primary data are discussion itch officials of Danish Condensed Milk BD Ltd., face to face with the clients. Secondary data are collected from various publications of Danish Condensed Milk BD Ltd. Product manuals of Danish Condensed Milk BD Ltd., Danish Condensed Milk BD Ltd’s website etc. Danish Condensed Milk BD Ltd. Has chosen publicity, advertising, And sales promotion tools the promotional mix to make a strong position in the highly competitive condensed market of Bangladesh. Introduction In condensed milk market of Bangladesh, some fast changing phenomena are taking place. Among the changes, introduction of highly technical products of international standard, qualitative difference, packaging and fashioning are prominent. In recent years, the change in the quality of products is more intense. Competition among the condensed milk companies has also been increasing at a faster rate. All these change imply that market for condensed milk products in Bangladesh has increasingly been gaining momentum. Condensed milk markets is one of the least research areas of Bangladesh. Systematic studies are also lacking. The present paper on Danish Condensed Milk BD Ltd. As a
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