References: Bennett, R., & Rundel-Thiele, S. (2005). The Brand loyalty life cycle: implications for marketers. Journal of Brand Management, 12(4), Retrieved February 17, 2010 from http://web.ebscohost.com/bsi/pdf?vid=3&hid=106&sid=0eca48ed-1ea6-4729-b299-80614bf5004c@sessionmgr114 Craig, S.(n.d). New coke and other marketing fiascoes. Retrieved February 17, 2010 from http://www.msnbc.msn.com/id/7209828/ Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, Retrieved February 17, 2010 from http://web.ebscohost.com/bsi/pdf?vid=3&hid=106&sid=6d4d1227-26e5-4cf7-b9c2-a8435ca06fbd@sessionmgr110 Keough, D.R. (n.d). New coke and other marketing fiascoes. Retrieved from http://www.msnbc.msn.com/id/7209828/ Lake, L. (n.d.). What is Branding and how important is it to your marketing strategy? Retrieved Fevruary 17, 2010 fromhttp://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
References: Bennett, R., & Rundel-Thiele, S. (2005). The Brand loyalty life cycle: implications for marketers. Journal of Brand Management, 12(4), Retrieved February 17, 2010 from http://web.ebscohost.com/bsi/pdf?vid=3&hid=106&sid=0eca48ed-1ea6-4729-b299-80614bf5004c@sessionmgr114 Craig, S.(n.d). New coke and other marketing fiascoes. Retrieved February 17, 2010 from http://www.msnbc.msn.com/id/7209828/ Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, Retrieved February 17, 2010 from http://web.ebscohost.com/bsi/pdf?vid=3&hid=106&sid=6d4d1227-26e5-4cf7-b9c2-a8435ca06fbd@sessionmgr110 Keough, D.R. (n.d). New coke and other marketing fiascoes. Retrieved from http://www.msnbc.msn.com/id/7209828/ Lake, L. (n.d.). What is Branding and how important is it to your marketing strategy? Retrieved Fevruary 17, 2010 fromhttp://marketing.about.com/cs/brandmktg/a/whatisbranding.htm