Marketing: Mercedes Benz

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Marketing: Mercedes Benz

Table of Contents
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Topics Pages
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1. Introduction 3
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2. Objective of the study 4
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2.1 Primary Objective 4
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2.2 Secondary Objective 4
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3. Methodology 5
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4. Company Background 5
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5. Analysis 5-20
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5.1 Market Mix 5-11
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5.1.1 Product 5-6
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5.2.2 Price 7
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5.1.3 Place 8
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5.1 .4 Promotion 9
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5.1 .5 Publicity 9-10
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5.1 .6 Target Market 10
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5.1 .7 Packaging 10

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