Marketing Management Question on Hmv- London School of Commerce
London School of Commerce
MODULE TITLE: - Marketing Management
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Indicative Assessment Requirements for the Module;-
Maximum Word Limit and Assessment weighting for each aspect within the assessment:
* Each group must submit a hard copy of the report * Each member should speak for 4 minutes
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Description of Assessment Requirements
You have joined HMV’s marketing department in the UK and have been asked to recommend a marketing plan for HMV to ensure continued growth in the future.
You should think about new ways in which HMV can distribute music and create alternative revenue streams.
You have agreed the plan will include:
* An audit of the marketing environment; * This will include an overview of the internal and external marketing environment as well as an analysis of competition; * A SWOT analysis; * SMART Objectives; * To clarify what Blockbuster will achieve ; * A clear segmentation, targeting and positioning (STP) strategy; * To indicate your chosen market and how Blockbuster will stand out from the competition; * Proposals for each of the 7Ps; * Your report will explain how you will use or adapt the tools of the marketing mix; * Control and evaluation; * Which will show how you will measure the success of our marketing plan.
Notes
HMV should be located in UK.
You do not need to worry about budgets
Please read the Case Study of HMV (placed at the bottom of this document): Do further research on the company and prepare a group presentation on a new marketing plan for HMV
Guidelines for undertaking the Assignment / Marking criteria and marking allocation
For this assignment you are requested to develop a Marketing
MODULE TITLE: - Marketing Management
---------------------------------------------------------------------------------------------------------------------
Indicative Assessment Requirements for the Module;-
Maximum Word Limit and Assessment weighting for each aspect within the assessment:
* Each group must submit a hard copy of the report * Each member should speak for 4 minutes
---------------------------------------------------------------------------------------------------------------------
Description of Assessment Requirements
You have joined HMV’s marketing department in the UK and have been asked to recommend a marketing plan for HMV to ensure continued growth in the future.
You should think about new ways in which HMV can distribute music and create alternative revenue streams.
You have agreed the plan will include:
* An audit of the marketing environment; * This will include an overview of the internal and external marketing environment as well as an analysis of competition; * A SWOT analysis; * SMART Objectives; * To clarify what Blockbuster will achieve ; * A clear segmentation, targeting and positioning (STP) strategy; * To indicate your chosen market and how Blockbuster will stand out from the competition; * Proposals for each of the 7Ps; * Your report will explain how you will use or adapt the tools of the marketing mix; * Control and evaluation; * Which will show how you will measure the success of our marketing plan.
Notes
HMV should be located in UK.
You do not need to worry about budgets
Please read the Case Study of HMV (placed at the bottom of this document): Do further research on the company and prepare a group presentation on a new marketing plan for HMV
Guidelines for undertaking the Assignment / Marking criteria and marking allocation
For this assignment you are requested to develop a Marketing