Marketing Is The Delivery Of Standard O
Marketing is the delivery of standard of living. Discuss?
This concept was originated by Paul Mazur. According to him, “Marketing is the delivery of standard of living.” Prof. McNair made an important amendment in the definition. According to him, “Marketing if the creation and delivery of standard of living to the society.” It is consumer –oriented concept. Producer tries to know the customers need and plan his production accordingly. Aggressive marketing technique is used to encourage the society to purchase new product. The availability of goods also increased. It is because of this concept that nowadays we are able to consume more quality product. Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing." Philip Kotler in his earlier books defines as: "Marketing is human activity directed at satisfying needs and wants through exchange processes". Add to Kotler's and Norris' definitions, a response from the Chartered Institute of
This concept was originated by Paul Mazur. According to him, “Marketing is the delivery of standard of living.” Prof. McNair made an important amendment in the definition. According to him, “Marketing if the creation and delivery of standard of living to the society.” It is consumer –oriented concept. Producer tries to know the customers need and plan his production accordingly. Aggressive marketing technique is used to encourage the society to purchase new product. The availability of goods also increased. It is because of this concept that nowadays we are able to consume more quality product. Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing." Philip Kotler in his earlier books defines as: "Marketing is human activity directed at satisfying needs and wants through exchange processes". Add to Kotler's and Norris' definitions, a response from the Chartered Institute of