Nordstrom Research Paper
Tynisha M. Miller
Professor Jamar Jeffers
Business 107
May 29, 2011
Nordstrom’s Success
Introduction Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising …show more content…
Founded by Carl F. Wallin a Seattle shoemaker and John W. Nordstrom opened a shoe store, Wallin and Nordstrom in Seattle in 1901. The two built their business on the philosophy of offering customers the best in service, selection, quality, and value. As of today Nordstrom continues to grow and thrive on that same philosophy through its family-controlled business. Nordstrom believes in service with a smile and want to project an image of small town modesty – that’s the corporate culture and it sells. Nordstrom’s course has been to modernize, adding brands such as Caslon, DKNY, and Emme for women and Facconable (which they later acquired), Kenneth Cole, and Tommy Bahama for men to its racks. Restructuring took place in 1999 and at that time Nordstrom’s decided to sharpen its image with consumers. In May 2000, Nordstrom’s declared, “Reinvent Yourself” as its advertising campaign, when customers entered the stores they no longer saw piano players wearing tuxedos (former trademark) instead there was a more modernized display of hip, brighter, flashier colors, and more casual apparel. As a frequent consumer to Nordstrom’s, whether or not it’s one of their 115 full-line stores or their 86 Nordstrom Rack stores; I always experience their continued personal touch. Today Nordstrom is still controlled and owned by the family, whose commitment and philosophy is still the foundation of …show more content…
Nordstrom’s not only please their consumers, but they stand by their products; they know their products are top quality and worth the price that the consumers chose to pay. In the case study it is stated that “the company refuses to hop on the price promoting band wagon”, which means they set their price and that’s the price it’s going to be. Their success is not obtained through friends and families discounts or coupons, because they feel their product is worth the price. When you look at companies like JCpenny’s, Macy’s, target, and Wal-Mart they would be on the opposite end because they do offer friends and family discounts, certain percentages off if you are willing to fill out a survey. With such incentives and promotions these retailers are definitely paying a price for this kind of advertising just to lure consumers into their
Professor Jamar Jeffers
Business 107
May 29, 2011
Nordstrom’s Success
Introduction Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising …show more content…
Founded by Carl F. Wallin a Seattle shoemaker and John W. Nordstrom opened a shoe store, Wallin and Nordstrom in Seattle in 1901. The two built their business on the philosophy of offering customers the best in service, selection, quality, and value. As of today Nordstrom continues to grow and thrive on that same philosophy through its family-controlled business. Nordstrom believes in service with a smile and want to project an image of small town modesty – that’s the corporate culture and it sells. Nordstrom’s course has been to modernize, adding brands such as Caslon, DKNY, and Emme for women and Facconable (which they later acquired), Kenneth Cole, and Tommy Bahama for men to its racks. Restructuring took place in 1999 and at that time Nordstrom’s decided to sharpen its image with consumers. In May 2000, Nordstrom’s declared, “Reinvent Yourself” as its advertising campaign, when customers entered the stores they no longer saw piano players wearing tuxedos (former trademark) instead there was a more modernized display of hip, brighter, flashier colors, and more casual apparel. As a frequent consumer to Nordstrom’s, whether or not it’s one of their 115 full-line stores or their 86 Nordstrom Rack stores; I always experience their continued personal touch. Today Nordstrom is still controlled and owned by the family, whose commitment and philosophy is still the foundation of …show more content…
Nordstrom’s not only please their consumers, but they stand by their products; they know their products are top quality and worth the price that the consumers chose to pay. In the case study it is stated that “the company refuses to hop on the price promoting band wagon”, which means they set their price and that’s the price it’s going to be. Their success is not obtained through friends and families discounts or coupons, because they feel their product is worth the price. When you look at companies like JCpenny’s, Macy’s, target, and Wal-Mart they would be on the opposite end because they do offer friends and family discounts, certain percentages off if you are willing to fill out a survey. With such incentives and promotions these retailers are definitely paying a price for this kind of advertising just to lure consumers into their