BE ABLE TO USE THE CONCEPTS OF SEGMENTATION, TARGETING AND POSITIONING.
(LEARNING OUTCOME-2)
SUPERVISED BY:
Jewel Chowdhury
Faculty, School of Business
BAC.
SUBMITTED BY:
Faiyad Noah Khan: (ID: 2013221010)
School of Business
Date of Submission:
Last Date of Submission: 26-11-2014.
Introduction:
Without adequate amount of perfect nutrition a person cannot live a healthy live or might not live for long. The person will face illness and eventually the person will leave his/her breathe for eternity. Even if the person stays alive, the person will not be able to live a healthy life as mentioned earlier as well as the person will never be able to see the face of success in any sector of his/her life. The more amount of nutrition the person will take, the more the person will be physically fit and will have a longer life span. These lines might sounds irrelevant here on this report of business strategy, but it is just an epitome and these are relevant too from my point of view. If we think the company as a person and the marketing processes strategies and plans, as the nutrition of the food it seems relevant.
The success of a company depends how the entrepreneur(s) drives the company. Without making a good and efficient strategy with a mixture of perfect marketing processes and marketing strategies it is impossible for a company to carry out their business successfully. This is similar to the case which I have already mentioned earlier as the person without adequate amount of nutrition will never be able to see the face of success in any sector of his/her life. The more efficient the marketing strategies are of a company are the chances or probabilities are higher to see the face of the success, like I mentioned and compare before, the more amount of nutrition the person will take, the more the person will be physically fit and will have a longer life span. Same case goes for a company too.
As mentioned earlier that every business needs strategies
References: Available at: http://www.buzzle.com/articles/types-of-market-research.html(Accessed: 14th November 2014). Available at: http://www.allbusiness.com/marketing/market-research/1287-1.html(Accessed: 14th November 2014). http://www.fao.org/docrep/w3241e/w3241e03.htm