Marketing innovations
Marketing innovations
Marketing innovations can be practically described as a part of business exchange or types of sale techniques which cover how the industry is evolving in the face of new technology and ways of communicating this to their consumers. This allows the manufacturer to cover the new innovation with a marketing “gimmick” or way of grabbing the attention of the consumers through different type’s innovative and novel approaches. Marketing innovations also use testimonials and endorsements to further their reach to the consumer, the use these in the attempt to make there tools more credible and reliable in the face of the consumer and also improve the desirability of the product. Sellers have also found that many consumers find a product more appealing when there is a “cash prize” involved. Sellers tend to take the most out of this advantage as they can selling , raffle tickets and other ways of winning major prizes to enhance the desirability of their product . These are usually very useful ways of bringing in a larger range of consumers wishing to buy this product . Shopper dockets are another way of endorsing there product , they usually print special offers on the back such as a ; two for one deal at a restaurant or watch a movie for half price . This is mainly used to get the consumers attention and further convince them to buy from the sellers store .By doing this it gives the consumer more of a reason to buy there products over another companies this is one of the main and most effective ways of using * marketing innovations* in sealing your product . Cash back offers are another of these marketing innovations which target consumers in a way of bringing more consumers to their products . Cash back offers are a type of rewards program where the cardholder receives a cash rebate equal to a specified percentage of the amount charged to the card on an annual basis as defined in ("Cash Back Definition." Credit Cards - Compare Credit Card
Marketing innovations can be practically described as a part of business exchange or types of sale techniques which cover how the industry is evolving in the face of new technology and ways of communicating this to their consumers. This allows the manufacturer to cover the new innovation with a marketing “gimmick” or way of grabbing the attention of the consumers through different type’s innovative and novel approaches. Marketing innovations also use testimonials and endorsements to further their reach to the consumer, the use these in the attempt to make there tools more credible and reliable in the face of the consumer and also improve the desirability of the product. Sellers have also found that many consumers find a product more appealing when there is a “cash prize” involved. Sellers tend to take the most out of this advantage as they can selling , raffle tickets and other ways of winning major prizes to enhance the desirability of their product . These are usually very useful ways of bringing in a larger range of consumers wishing to buy this product . Shopper dockets are another way of endorsing there product , they usually print special offers on the back such as a ; two for one deal at a restaurant or watch a movie for half price . This is mainly used to get the consumers attention and further convince them to buy from the sellers store .By doing this it gives the consumer more of a reason to buy there products over another companies this is one of the main and most effective ways of using * marketing innovations* in sealing your product . Cash back offers are another of these marketing innovations which target consumers in a way of bringing more consumers to their products . Cash back offers are a type of rewards program where the cardholder receives a cash rebate equal to a specified percentage of the amount charged to the card on an annual basis as defined in ("Cash Back Definition." Credit Cards - Compare Credit Card
Bibliography: – (legal studies hsc textbook third edition ,pg 235) ACCC Home. Web. 17 July 2011 "Trade Marks Act 1995." Australian Law Students ' Association. Web. 17 July 2011 ACCC Home. Web. 17 July 2011. . "Cadbury Schweppes Pty Ltd v Darrell Lea Chocolate Shops Pty Ltd [2006] FCA 363 (31 March 2006) | Faris QC – The Uniform Evidence Acts." Web. 17 July 2011. . http://www.cch.com.au/AU/MarketingPromo/MarketingPromo.aspx?PageTitle=Australian-Consumer-Law-Resource-Centre&ID=328&gclid=CJvOwbKiiKoCFQYlpAodtw4Oxg http://www.nclc.org/legislation-regulation/legislation.html Marketing Innovation. Marketing Innovation Forum - Home. Web. 17 July 2011. .