Proactiv Case Study: The Repairing Treatment
Case study #1 Susana Rocamora
Florida National University
Dr James Bullen
In 1995, Katie Rodan and Kathy Fields launched Proactiv® Solution; the first-ever comprehensive three-step system to treat marks and help prevent new ones. Today, this product is America 's bestselling acne and it is trusted by millions of women, men and teens.
With more than 25 years in private clinical practice and as adjunct professors of dermatology at Stanford University, Doctors Rodan and Fields are at the forefront of dermatological breakthroughs and advances in skincare science. I feel that …show more content…
Rodan. “We really do believe it’s our biggest breakthrough in acne treatment since we launched Proactiv® almost 15 years ago.”( Proactiv+,2014) The new era of proactive solution have to renew few issues of the process of distribution. Now they have a pro formulate so they have to increase the level of distribution and reevaluate its message, image and aptitude. People have to know main factors of these products. The Advanced Blemish Treatment contains 6% benzoyl peroxide, strong enough to kill acne bacteria on contact and with the combination The Repairing Treatment that is less strong, the irritation will be avoided. This new solution added advanced skincare ingredients, including glycolic acid, prebiotics, kojic acid and other nourishing botanicals, to help heal skin damage related to acne. The new strategies of marketing have to communicate to customers the new concepts and new advantages of their products. The use of new treatments and medicines more secure and effective give customers more confidence for the brand.
Florida National University
Dr James Bullen
In 1995, Katie Rodan and Kathy Fields launched Proactiv® Solution; the first-ever comprehensive three-step system to treat marks and help prevent new ones. Today, this product is America 's bestselling acne and it is trusted by millions of women, men and teens.
With more than 25 years in private clinical practice and as adjunct professors of dermatology at Stanford University, Doctors Rodan and Fields are at the forefront of dermatological breakthroughs and advances in skincare science. I feel that …show more content…
Rodan. “We really do believe it’s our biggest breakthrough in acne treatment since we launched Proactiv® almost 15 years ago.”( Proactiv+,2014) The new era of proactive solution have to renew few issues of the process of distribution. Now they have a pro formulate so they have to increase the level of distribution and reevaluate its message, image and aptitude. People have to know main factors of these products. The Advanced Blemish Treatment contains 6% benzoyl peroxide, strong enough to kill acne bacteria on contact and with the combination The Repairing Treatment that is less strong, the irritation will be avoided. This new solution added advanced skincare ingredients, including glycolic acid, prebiotics, kojic acid and other nourishing botanicals, to help heal skin damage related to acne. The new strategies of marketing have to communicate to customers the new concepts and new advantages of their products. The use of new treatments and medicines more secure and effective give customers more confidence for the brand.