Marketing and Financial of the Star Publication Malaysia Berhad
C. CORPORATE RESOURCES
1. MARKETING
Vision Statement : To be a leading media group
Mission Statement :
• To provide relevant, accurate and reliable information fairly and objectively
• To be the voice and conscience of the people
• To be innovative with our products
• To be a caring media group
The Star’s main objective is to being the best newspaper in providing the latest and accurate news around the world with reliable and vital information service with the intention of educating and entertaining the Malaysian society. The mission is that The Star remained as the No. 1 leading English newspaper in the country. The mission statement was designed based on The Star's core business focus and as The Starll as the possible business ventures in future, taken into consideration the major role of the newspaper such as providing information, entertaining the society and lastly, educating the readers.
"The Star Publication (M) Bhd never had a formally written mission statement. The firm had adapted to the typical Chinese way of doing business and had remained as such till the early 1990's but the business orientation had changed to meet the evolving business trend", said Mr. S.M. Rajah, the Senior Human Resources Manager who had been in the firm since 1971.
The Star takes its marketing responsibilities very seriously. For The Star, corporate responsibility in the marketplace translates to how the organisation develops, sells and delivers its products to readers and stakeholders. Through guidelines set forth by the company’s corporate governance statement, The Star practices self-regulatory measures in ensuring that day-to-day decisions are made with the aim of preserving the company’s reputation as The Starll as keeping the promise to stakeholders that The Star will always be a responsible corporate citizen.
It has often been said that Corporate Responsibility is not just about how The Star use the money that The Star make but how The Star made the
1. MARKETING
Vision Statement : To be a leading media group
Mission Statement :
• To provide relevant, accurate and reliable information fairly and objectively
• To be the voice and conscience of the people
• To be innovative with our products
• To be a caring media group
The Star’s main objective is to being the best newspaper in providing the latest and accurate news around the world with reliable and vital information service with the intention of educating and entertaining the Malaysian society. The mission is that The Star remained as the No. 1 leading English newspaper in the country. The mission statement was designed based on The Star's core business focus and as The Starll as the possible business ventures in future, taken into consideration the major role of the newspaper such as providing information, entertaining the society and lastly, educating the readers.
"The Star Publication (M) Bhd never had a formally written mission statement. The firm had adapted to the typical Chinese way of doing business and had remained as such till the early 1990's but the business orientation had changed to meet the evolving business trend", said Mr. S.M. Rajah, the Senior Human Resources Manager who had been in the firm since 1971.
The Star takes its marketing responsibilities very seriously. For The Star, corporate responsibility in the marketplace translates to how the organisation develops, sells and delivers its products to readers and stakeholders. Through guidelines set forth by the company’s corporate governance statement, The Star practices self-regulatory measures in ensuring that day-to-day decisions are made with the aim of preserving the company’s reputation as The Starll as keeping the promise to stakeholders that The Star will always be a responsible corporate citizen.
It has often been said that Corporate Responsibility is not just about how The Star use the money that The Star make but how The Star made the