marketing
INTRODUCTION:
Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul's range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand.
Amul Ice Cream was launched on 10th March, 1996 in Gujarat.
Now we have decided we will launch Amul Ice-Cream in Bangladesh which will include fat free ice cream and ice cream with different flavors. Amul ice cream will launch on the platform of ‘Real Milk’. ‘Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage.
BUSINESS PROFILE:
A business profile is a marketing document designed to catch the attention of and inform potential purchaser about the company’s goods and services.
AMUL has the largest distribution network among any FMCG company.
AMUL is also the largest exporter of dairy products in the country.
AMUL is available today in over 40 countries of the world.
MISSION:
Mission statement is a statement of the organization’s purpose and describes that what the organization wants to accomplish in the large environment. In other words it is a statement that spells out that what the company is, what it does and where is it headed.
Amul is aimed to create an opportunity for its customers with variety of ice-creams and different taste of ice-creams.
Its mission is to be the first ice-cream for the ice-cream lovers and to create the top position. Vision:
Vision statement is a general statement of less intended direction that evokes emotional feeling in organizational members.
It believes that within the next three years it will grow into a demanding
Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul's range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand.
Amul Ice Cream was launched on 10th March, 1996 in Gujarat.
Now we have decided we will launch Amul Ice-Cream in Bangladesh which will include fat free ice cream and ice cream with different flavors. Amul ice cream will launch on the platform of ‘Real Milk’. ‘Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage.
BUSINESS PROFILE:
A business profile is a marketing document designed to catch the attention of and inform potential purchaser about the company’s goods and services.
AMUL has the largest distribution network among any FMCG company.
AMUL is also the largest exporter of dairy products in the country.
AMUL is available today in over 40 countries of the world.
MISSION:
Mission statement is a statement of the organization’s purpose and describes that what the organization wants to accomplish in the large environment. In other words it is a statement that spells out that what the company is, what it does and where is it headed.
Amul is aimed to create an opportunity for its customers with variety of ice-creams and different taste of ice-creams.
Its mission is to be the first ice-cream for the ice-cream lovers and to create the top position. Vision:
Vision statement is a general statement of less intended direction that evokes emotional feeling in organizational members.
It believes that within the next three years it will grow into a demanding