Marketing
MKT 315-04: The Marketplace and Consumers – Fall 2013
Course Syllabus
Day/Time:
Mondays and Wednesdays 12:00PM – 1:15PM
Classroom:
LBC 014
Required Text:
Marketing: An Introduction, (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4
Resources
All materials are posted on BlackBoard
Instructor
Lee D. Goldring, MBA
Mobile /Text
321-578-9288
E-mail lgoldrin@stetson.edu Office Phone
386-822-7432
Office Location
LBC 415
Office Hours
Mondays and Wednesdays 1:30PM – 2:30PM, and by appointment
Course Objectives:
Identify the processes of segmentation, target marketing, and create a value proposition
Understand how marketing research and marketing metrics are used to gain market insights
Describe how to create effective marketing strategies and tactics associated with product, pricing, distribution, and communication decisions
Apply marketing concepts to a marketing plan
Course Enhancement:
This is a 1 unit (4 credit) course that meets three hours per week. As such, all MKT315 sections will be enhanced with the requirement of appropriate outside work beyond that which would be required of a student enrolled in a traditional three semester hour course. Course enhancements include the marketing plan project and other potential enhancements including, but not limited to, writing assignments, additional homework assignments, or individual or team projects, etc.
Course Description: (from the University Bulletin)
This course is designed to provide the student with an introductory knowledge of the fundamentals, principles, and practices of marketing as it relates to the consumer. This course is intended to furnish the student with an understanding of the basic functions of marketing, familiarize the student with the primary elements in the marketing mix, and help the student develop an appreciation for the necessity and complexity of marketing’s function in today’s business environment. This
Course Syllabus
Day/Time:
Mondays and Wednesdays 12:00PM – 1:15PM
Classroom:
LBC 014
Required Text:
Marketing: An Introduction, (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4
Resources
All materials are posted on BlackBoard
Instructor
Lee D. Goldring, MBA
Mobile /Text
321-578-9288
E-mail lgoldrin@stetson.edu Office Phone
386-822-7432
Office Location
LBC 415
Office Hours
Mondays and Wednesdays 1:30PM – 2:30PM, and by appointment
Course Objectives:
Identify the processes of segmentation, target marketing, and create a value proposition
Understand how marketing research and marketing metrics are used to gain market insights
Describe how to create effective marketing strategies and tactics associated with product, pricing, distribution, and communication decisions
Apply marketing concepts to a marketing plan
Course Enhancement:
This is a 1 unit (4 credit) course that meets three hours per week. As such, all MKT315 sections will be enhanced with the requirement of appropriate outside work beyond that which would be required of a student enrolled in a traditional three semester hour course. Course enhancements include the marketing plan project and other potential enhancements including, but not limited to, writing assignments, additional homework assignments, or individual or team projects, etc.
Course Description: (from the University Bulletin)
This course is designed to provide the student with an introductory knowledge of the fundamentals, principles, and practices of marketing as it relates to the consumer. This course is intended to furnish the student with an understanding of the basic functions of marketing, familiarize the student with the primary elements in the marketing mix, and help the student develop an appreciation for the necessity and complexity of marketing’s function in today’s business environment. This