Marketing
Introduction.
People used to say “The only three businesses which will never go out of style over the centuries are food (people have to eat), lodging (people want a safe place to sleep) and beverage (people like their beverage)!”
The same though George Bradshaw who in 1976 built his first motel in Birmingham. Nowadays there is a chain of hotels throughout England and Wales – The Bradshaw Hotel Group (Appendix 1).
Although since 1976 the company has expended and Bradshaw hotel brand is well-known in all England and Wales, the profit have has fallen down. Hoand hotels become old and have not been refurbished for long time. Therefore, all departments need to think about new overall corporate strategy.
In this case research in marketing, marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing, marketing strategy, and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis.
What is marketing?
Today marketing must be understood not in the old sense of making a sale – “telling and selling” – but in the new sense of the satisfying customers needs. Marketing takes a place within a complex environment of social, economic, political and technological forces.
US Management guru Peter Drucker said that, “The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits him/her and sells itself!!!” (S.Dibb, L.Srimkin, W.M.Pride, O.C.Ferrell, 2006, p.8)
A success in business today is very much dependent on an organisation’s marketing activities.
There are many definition of marketing which generally revolve the primacy of customers as part of an exchange process. Definitions of marketing have subtly changed
People used to say “The only three businesses which will never go out of style over the centuries are food (people have to eat), lodging (people want a safe place to sleep) and beverage (people like their beverage)!”
The same though George Bradshaw who in 1976 built his first motel in Birmingham. Nowadays there is a chain of hotels throughout England and Wales – The Bradshaw Hotel Group (Appendix 1).
Although since 1976 the company has expended and Bradshaw hotel brand is well-known in all England and Wales, the profit have has fallen down. Hoand hotels become old and have not been refurbished for long time. Therefore, all departments need to think about new overall corporate strategy.
In this case research in marketing, marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing, marketing strategy, and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis.
What is marketing?
Today marketing must be understood not in the old sense of making a sale – “telling and selling” – but in the new sense of the satisfying customers needs. Marketing takes a place within a complex environment of social, economic, political and technological forces.
US Management guru Peter Drucker said that, “The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits him/her and sells itself!!!” (S.Dibb, L.Srimkin, W.M.Pride, O.C.Ferrell, 2006, p.8)
A success in business today is very much dependent on an organisation’s marketing activities.
There are many definition of marketing which generally revolve the primacy of customers as part of an exchange process. Definitions of marketing have subtly changed