market resarch on Mc Dowell paltinum no 1 whiskey
A
Market Research
On
Campaigning & Sales Promotion On “McDowell’s No.1 PLATINUM” Brand, in Patna market”
Submitted by
HEMANT KUMAR
Roll# 19075
SIVA SIVANI INSTITUTE OF MANAGEMENT
KOMPALLY, SECUNDERABAD
Declaration
I, Mr. /Ms hereby declare that this project is the record of authentic work carried out by me during the period from 11th April 2010 to 22th May 2011 and has not been submitted to any other university or Institute for the award of any degree/ diploma etc.
HEMANT KUMAR
Date:
Acknowledgement
It gives me immense pleasure to present this project report, which is an outcome of the study “Market Research on Campaigning & Sales Promotion of “Mc Dowell platinum” brand, in Patna market” in Sales Department of United spirits limited. And it would not have been successfully completed without the help of the trainers who have guided me all throughout the completion of the project and have taught me many new things. First of all, I would like to express my deep sense of gratitude to “United Beverages”; for permitting me to prepare the project report on their esteemed organization. This report would not have been a success, if the following persons wouldn’t have helped me:
Mr. C .S. Singh (DGM, Bihar)
Mr. Ranjeet Kumar (Trade Marketing Manager, Bihar)
Mr. Satyajeet (Sales Executive, Patna Branch)
Mr. Sujay (Territory sales Executive)
Mr. Rahul (Corporate Executive)
Lastly I would like to thank my college guide Dr. Murlidhar Pd. for being beside me in every difficulty & to guide and support me in preparing my project report.
Date: HEMANT KUMAR
Market Research
On
Campaigning & Sales Promotion On “McDowell’s No.1 PLATINUM” Brand, in Patna market”
Submitted by
HEMANT KUMAR
Roll# 19075
SIVA SIVANI INSTITUTE OF MANAGEMENT
KOMPALLY, SECUNDERABAD
Declaration
I, Mr. /Ms hereby declare that this project is the record of authentic work carried out by me during the period from 11th April 2010 to 22th May 2011 and has not been submitted to any other university or Institute for the award of any degree/ diploma etc.
HEMANT KUMAR
Date:
Acknowledgement
It gives me immense pleasure to present this project report, which is an outcome of the study “Market Research on Campaigning & Sales Promotion of “Mc Dowell platinum” brand, in Patna market” in Sales Department of United spirits limited. And it would not have been successfully completed without the help of the trainers who have guided me all throughout the completion of the project and have taught me many new things. First of all, I would like to express my deep sense of gratitude to “United Beverages”; for permitting me to prepare the project report on their esteemed organization. This report would not have been a success, if the following persons wouldn’t have helped me:
Mr. C .S. Singh (DGM, Bihar)
Mr. Ranjeet Kumar (Trade Marketing Manager, Bihar)
Mr. Satyajeet (Sales Executive, Patna Branch)
Mr. Sujay (Territory sales Executive)
Mr. Rahul (Corporate Executive)
Lastly I would like to thank my college guide Dr. Murlidhar Pd. for being beside me in every difficulty & to guide and support me in preparing my project report.
Date: HEMANT KUMAR
Bibliography: 6.3 Questionnaire 56 58 59