Preference of Brands for College Going Students
Vidyalankar School Of information technology
S.y.b.m.s-c
research project
teacher incharge
:Mrs.Swati vispute
Vidyalankar School Of information technology
S.y.b.m.s-c
research project
teacher incharge
:Mrs.Swati vispute
Overview of the project
Overview of the project
Members part of the Research
Group members:
Name Roll no
Monit Chauhan 11B906
Bhavesh Chhajed 11B908
Vikas Jain 11B916
Stewart Serrao 11B940
Sorabh Shandilya 11B942
Bhavani Singh Shekhawat 11B943
Kaveshna Shete 11B944
Mohd. Arif Shaikh 11B953
Declaration
We hereby declare that we have made this project to the best of our capability and the information provided in the report is true to best of knowledge.
ACKNOWLEDGEMENT
We are thankful to our professor Mrs. Swati Vispute for her guidance throughout our project work.
We are grateful to all our respondents who made time to give us the information.
Introduction
We had a group discussion regarding which topic to choose. We wanted to choose such a topic on which research is possible.The first step we did is that, we told our group members to suggest us some topics for research. Our members suggested around 3 to 4 topics, but we came to a conclusion to choose the above mentioned topic. This innovative topic was suggested by our Group member Mohd. Arif Shaikh.The reasons why we chose this topic is because of the following reasons:
1.We are teenagers and in this 21st century every single student prefers buying branded products.
2.We want to study the Human Psychology behind this
Aim * The main Aim behind doing this survey was study the Human Psychology behind brands. *
Literature review
Teens and brands the preponderance of rather limited literature on teen brand attitudes has focused on the influence of socialization agents.
In 1977early research showed that parents influence children's clothing brand
S.y.b.m.s-c
research project
teacher incharge
:Mrs.Swati vispute
Vidyalankar School Of information technology
S.y.b.m.s-c
research project
teacher incharge
:Mrs.Swati vispute
Overview of the project
Overview of the project
Members part of the Research
Group members:
Name Roll no
Monit Chauhan 11B906
Bhavesh Chhajed 11B908
Vikas Jain 11B916
Stewart Serrao 11B940
Sorabh Shandilya 11B942
Bhavani Singh Shekhawat 11B943
Kaveshna Shete 11B944
Mohd. Arif Shaikh 11B953
Declaration
We hereby declare that we have made this project to the best of our capability and the information provided in the report is true to best of knowledge.
ACKNOWLEDGEMENT
We are thankful to our professor Mrs. Swati Vispute for her guidance throughout our project work.
We are grateful to all our respondents who made time to give us the information.
Introduction
We had a group discussion regarding which topic to choose. We wanted to choose such a topic on which research is possible.The first step we did is that, we told our group members to suggest us some topics for research. Our members suggested around 3 to 4 topics, but we came to a conclusion to choose the above mentioned topic. This innovative topic was suggested by our Group member Mohd. Arif Shaikh.The reasons why we chose this topic is because of the following reasons:
1.We are teenagers and in this 21st century every single student prefers buying branded products.
2.We want to study the Human Psychology behind this
Aim * The main Aim behind doing this survey was study the Human Psychology behind brands. *
Literature review
Teens and brands the preponderance of rather limited literature on teen brand attitudes has focused on the influence of socialization agents.
In 1977early research showed that parents influence children's clothing brand