Market Analysis Kardashian Kollection
Flashy and Sassy with the Kardashians
Principles of Marketing
By:
Introduction
One of the most famous and well-known families in today’s American reality television series are the Kardashians. Since the launch of their television show in 2007, on the very well-known network E entertainment, Keeping up with the Kardashians made the clan their fame. The show instantly spiraled and the family branched off into several other television series such as Kourtney and Khloe Take Miami, Kourtney and Kim take Miami, Kourtney and Kim Take New York, and Khloe and Lamar. Through these television programs, the family has grown and popularized their empire and their reputation. They have turned into entrepreneurs and endorsers of numerous/different businesses. The Kardashians model, act, are orators for various products and have become a major fashion icon in today’s society. With their drama, fashion, humor, and ever expanding family, week-to-week they keep millions of viewers intrigued and yearning for more “family time” with the Kardashians.
Specifically, the three sisters: Kourtney, Kim, and Khloe are the heart of all the attractiveness to these television series. As previously mentioned, the Kardashians are all entrepreneurs of several different types of businesses. They endorse nail polish, tanning lotion, jewelry, shoes, diet products, candles, perfume, etc. but clothing fashion has always been at the heart of their game. Before all the glitz and glamour, the three sisters opened a small clothing boutique named Dash in Calabass, California. Thereafter, marketing the clothing boutique through the success of their television show, Dash has expanded the store to Miami and New York. Dash gave them their initiation into the fashion world which ultimately inspired the Kardashian Kollection made available to us, sold at Sears.
Target Market
The Kardashian Kollection’s current target market is Sears department stores. They created this clothing line
Principles of Marketing
By:
Introduction
One of the most famous and well-known families in today’s American reality television series are the Kardashians. Since the launch of their television show in 2007, on the very well-known network E entertainment, Keeping up with the Kardashians made the clan their fame. The show instantly spiraled and the family branched off into several other television series such as Kourtney and Khloe Take Miami, Kourtney and Kim take Miami, Kourtney and Kim Take New York, and Khloe and Lamar. Through these television programs, the family has grown and popularized their empire and their reputation. They have turned into entrepreneurs and endorsers of numerous/different businesses. The Kardashians model, act, are orators for various products and have become a major fashion icon in today’s society. With their drama, fashion, humor, and ever expanding family, week-to-week they keep millions of viewers intrigued and yearning for more “family time” with the Kardashians.
Specifically, the three sisters: Kourtney, Kim, and Khloe are the heart of all the attractiveness to these television series. As previously mentioned, the Kardashians are all entrepreneurs of several different types of businesses. They endorse nail polish, tanning lotion, jewelry, shoes, diet products, candles, perfume, etc. but clothing fashion has always been at the heart of their game. Before all the glitz and glamour, the three sisters opened a small clothing boutique named Dash in Calabass, California. Thereafter, marketing the clothing boutique through the success of their television show, Dash has expanded the store to Miami and New York. Dash gave them their initiation into the fashion world which ultimately inspired the Kardashian Kollection made available to us, sold at Sears.
Target Market
The Kardashian Kollection’s current target market is Sears department stores. They created this clothing line