market analysis baresso coffee
Baresso Coffee
Market analysis Project
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Table of contents
1. Introduction…………………………………………………………………………... 3
Introduction to the project…………………………………………………….. 4
Problem formulation…………………………….………………...…………... 5
Methodology…………………………………………………………………... 6
Description of the company…………………………………………………… 7 2. Questionnaire………………………………………………………………………… 8
Introduction to the questionnaire……………………………………………… 9
Introducing the Respondents…………………………………...…................. 10
Questionnaire Report and Critical Analysis………………………................. 10
3. Interview…………………………………………………………………………….. 24
Introduction to the qualitative analysis……………………………………… 25
Introducing the Respondent……………………………………………......... 25
Interview Report…………………………………………………………....................... 25
Critical Analysis……………………………………………………………... 27
4. Conclusion…………………………………………………………………………... 30
Suggestions…………………………………………………………………... 31
Conclusion………………………………………………………………….... 32
5. References…………………………………………………………………………... 34
1
Introduction
Introduction to the project
People love drinking coffee; the coffee is just now experiencing a period of unprecedented consumption levels, both at home and in public. One of the reasons that it is so popularized is mostly because of the coffee shops providing the coffee itself. There are many factors that play an important role for the customers in the process of making decisions which coffee shop to attend, factors such as: the quality of the products, the services and of course the prices. The staggering popularity of coffee shops such as, for instance Starbucks, or Baresso Coffee, attest to the fact that coffee drinkers visit them not only because of the coffee and the additional services but also because of the social and networking benefits they provide.
“Baresso”
Market analysis Project
\
Table of contents
1. Introduction…………………………………………………………………………... 3
Introduction to the project…………………………………………………….. 4
Problem formulation…………………………….………………...…………... 5
Methodology…………………………………………………………………... 6
Description of the company…………………………………………………… 7 2. Questionnaire………………………………………………………………………… 8
Introduction to the questionnaire……………………………………………… 9
Introducing the Respondents…………………………………...…................. 10
Questionnaire Report and Critical Analysis………………………................. 10
3. Interview…………………………………………………………………………….. 24
Introduction to the qualitative analysis……………………………………… 25
Introducing the Respondent……………………………………………......... 25
Interview Report…………………………………………………………....................... 25
Critical Analysis……………………………………………………………... 27
4. Conclusion…………………………………………………………………………... 30
Suggestions…………………………………………………………………... 31
Conclusion………………………………………………………………….... 32
5. References…………………………………………………………………………... 34
1
Introduction
Introduction to the project
People love drinking coffee; the coffee is just now experiencing a period of unprecedented consumption levels, both at home and in public. One of the reasons that it is so popularized is mostly because of the coffee shops providing the coffee itself. There are many factors that play an important role for the customers in the process of making decisions which coffee shop to attend, factors such as: the quality of the products, the services and of course the prices. The staggering popularity of coffee shops such as, for instance Starbucks, or Baresso Coffee, attest to the fact that coffee drinkers visit them not only because of the coffee and the additional services but also because of the social and networking benefits they provide.
“Baresso”
References: Official website of Steve Reed, 1997-2007; [online]; Accessed on 22.05.2011; Available at: http://www.remap.net/Quick_REMAP_Intro.html Official website of ICT Media, 1997-2011; [online], Accesse on 22.05.2011; Available at: http://b-ow.idg.bg/article/411_5te_navika_na_fokusiranite_varhu_kachestvoto_kompanii Official website of MRbg, 2011, [online], Accessed on 23.05.2011, Available at: http://mr-bg.com/news.php?extend.767 Official website of Baresso Coffee , [online], Accessed on 18.05.2011; Available at: http://www.baresso.dk/English.aspx` Official website of Fotolia, 2004-2011, [online] , Accessed on 24.05.2011 Available at: http://www.fotolia.com/id/7829651 Official Website of Home Sweet Home décor, 2011, Accessed on:25.05.2011, [online]; Available at: http://www.homesweethomedecor.net/ Official Website of Business pundit; 2011; accessed on 26.05.2011; [online] Available at: http://www.businesspundit.com/the-ten-worst-job-interview-questions-ever/ Official website of Investopedia ULC, 2011; [online] ; Accessed on 19.05.2011; Available at: http://www.investopedia.com/terms/q/quantitativeanalysis.asp Official website of Bibliotekata; 2008; Accessed on: 27.05.2011; [online]; Available at: http://biblioteca.itson.mx/oa/educacion/oa1/ParadigmasInvestigacion/i9.htm Official Website of Rogue Valley Group, 2000-2009; [online]; Accessed on: 20.05.2011; Available at: http://www.mcdonaldization.com/whatisit.shtml