Manufacturing Strategy of Samung Mobile Phones

← ABSTRACT ……………………………………………………………………………… 01 ← INTRODUCTION ………………………………………………………………………. 02 ← COMPETITION AMONG DIFFERENT COMPANIES …………………………… 05 ← LOOP HOLES IN OTHER COMPANIES ………………………………………….. 07 ← REASONS OF SUCCESS …………………………………………………………… 10 ← COMPANY BACKGROUND ………………………………………………………… 12 ← SANSUNG STAND IN MOBILE MARKET ……………………………………….. 14 ← BARRIER TO MARKET DEVELOPMENT ……………………………………….. 16 ← SOLUTION AGAINST BARRIER ………………………………………………….. 18 ← FUTURE TECHNOLOGY …………………………………………………………… 19 ← ULTIMATE STRATEGY ……………………………………………………………… 22 ← REFERENCES ………………………………………………………………………... 27

The forthcoming mobile communication systems are expected to provide a wide variety of services, from high-quality voice to high-definition videos, through high data rate wireless channels anywhere in the world. The high data rate requires broad frequency bands, and sufficient broadband can be achieved in higher frequency bands such as microwave, Ka-band, and millimeter-wave. Broadband wireless channels have to be connected to broadband fixed networks such as the Internet and local area networks. The future-generation systems will include not only cellular phones, but also many new types of communication systems such as broadband wireless access systems, millimeter-wave LANs, intelligent transport systems, and high altitude stratospheric platform station systems. Key to the future generations of mobile communications is multimedia communications, wireless access to broadband fixed networks, and seamless roaming among different systems. As mobile technology matures, handheld-device vendors are looking for ways to make their products more functional, and Java is one approach they are turning to. This is particularly the case with smart cellular phones, which are using Java to help add new capabilities. In smart phones, Java functions as a layer between the operating system and the hardware, or runs parallel to the OS within a separate chip.

It has been said that mobile phones have become an integral part of human everyday life. In particular, unlike other technologies, mobile phones are being used without any training in every place and every situation, even on the move. This makes it essential that mobile phone interface be built to be intuitive and usable to users. Some customers prefer “simplicity”, whilst others are “highly cost-conscious”. These different preferences and needs may be crucial in terms of usability. It is taken for granted that different users in different countries have different usability criteria. Evidence of these different preferences is seen in difference in the most popular mobile handset manufacturer in each country. Nokia is most popular in Europe whereas Samsung is in Korea. One of the reasons for this may be the different brand power in these countries. Practically all the different mobile handset manufacturers have their own UI (user interface) solutions and conventions. It can be argued that users in different countries prefer different UI styles, because different mobile brands are popular in different countries, each with its own UI. Although cultural differences in technologies are very crucial. Cellular mobile telecommunications and the World Wide Web are growing at an exciting pace. In the year 1999 both GSM and the Internet reached more than 200 million registered users globally. Thus, it may be expected that users will demand the combination of mobility and multimedia services in a foreseeable time frame. Multimedia content increases and differentiates with the changing information society, and an even richer variety of audio, visual, and text-based information will be

be required in the future. UMTS, the Universal Mobile Telecommunications System, a member of the IMT-2000 family of third-generation systems, will provide these services. UMTS standardization has set a new paradigm of timely market-driven standardization in a global partnership of standardization bodies The escalation and convergence of distributed networks and wireless telecommunications has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is expected to be a key growth area. The immediacy, interactivity and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. Mobile satellite communications will be popularized by the North American Mobile Satellite (MSAT) system. The success of the overall system is dependent upon the quality of the mobile units. Westinghouse is designing our unit, the Series 1000 Mobile Phone, with the user in mind. The architecture and technology aim at providing optimum performance at a low per unit cost. The features and functions of the Series 1000 Mobile Phone have been defined by potential MSAT users. The latter portion of this paper deals with who those users may be. As brands compete for attention in an environment saturated with advertising, some companies are taking to the streets, placing ads in unlikely and attention-grabbing locations, deploying mobile technologies to annotate the urban landscape, aiming to create marketing that doesn 't look or feel like advertising. At the same time,

activist groups are exploiting the same technologies to deliver their own messages about city life. How effective are these alternative approaches to branding? How are city-dwellers responding to the transformation of their neighborhoods into branded environments? What forms of branding and marketing will shape urban life in the future? These are the questions that are still to be answered. Applications for the location of subscribers of wireless services continue to expand. Consequently, location techniques for wireless technologies are being investigated. With code-division multiple access (CDMA) being deployed by a variety of cellular and PCS providers, developing an approach for location in CDMA networks is imperative.

The competition among companies and their products is closely linked to the way of differentiation among them. The process of successful competitive strategy development and execution starts with the identification of the company competitor. It continues with the identification and realization of the level of differentiation of product, which satisfies the same, needs and wants. The different levels of differentiation among product involves discussion of the different levels of competition among them a part of a company’s common competitive strategy. The mobile phone industry in today 's world plays host to a torrential assimilation of mobile phones equipped with the latest technological wizardry to make a positive impact in the global market. These mobile phones imbibe the best of the modern technology to outmatch each other in a cut-throat competition for apparent glory. Players from all over the world put in their optimum efforts to ensure the supremacy of their products, and retain the loyalty of consumers. Two of the biggest names in the mobile phone industry are undoubtedly Nokia and Samsung as is evident from the market trends as well as consumer behavior.

Samsung against I-phone:

Apple Inc. 's introduction of the I-Phone is both a competitive challenge and a market opportunity for Samsung Electronics Co. The ultra-thin I-Phone is controlled by touch, plays music, surfs the Internet and runs the Macintosh computer operating system among other functions. Samsung is the world 's largest maker of memory chips and also a top producer of consumer electronics. Besides handsets, it produces

flat-screen televisions, MP3 players and laptop computers. It seems I-Phone will be using the whole spectrum of memory chips. Depending on its success, the device could have generally a very positive impact on the overall market and for the industry as a whole.

Samsung against Nokia :

Finnish mobile manufacturer Nokia has been an active member in this industry long enough to be aptly dubbed as one of the supporting pillars of its upheaval. The history of mobile phones bears witness to the fact that this manufacturer has given some of the best phones to the world time and again to reach the coveted position that it enjoys today. Right from their first mobile phone ever, Nokia has strived immensely on innovation and technical up gradation to win the hearts and applauds of millions worldwide. Some of the most successful Nokia mobile phones ever are also those that exhibit some trademark qualities of the manufacturer. Nokia phones however, strive more on quality musical abilities, high-end cameras, and enriched features to serve the essential purpose of the users. South Korean giant Samsung has the unique attribute of launching more phones in the clamshell category, reflecting both style and substance through them. The manufacturer strives more on looks and design to attract consumers with their innovative creativity. However, concentrating more on the physical segment does not pose as a hindrance in their efforts to offer updated features, as their improvised phones flaunt some of the best existing technological innovations. High quality graphic interpretative cameras, high speed connectivity channels, Internet browsers, etc. make Samsung mobile phones very popular in today 's world.

Demerits with Nokia :

← Defect caused the phones displays to fade or disappear with substantial regularity. ← The screen often goes completely blank or the screen disappears or shifts around. ← Sometimes the clock appears in two places. It’s supposed to be in the upper right corner of the screen, but it’s in the upper right corner and also just below the middle. The clock in the upper left shows the correct time, the one in the middle shows the time about 15 minutes ago, as if it just hasn’t refreshed. The screen often appears scrambled, making it impossible to read the caller ID, clock, or the phone book ← After sending a text message, the phone does not clear the screen, so the next time you want to write a message, you have to erase the previous one. ← The data cable only lets you access the memory card, not the internal memory, preventing you from uploading pictures onto the phone. ← The keyboard is not lit or if lit it flickers for 20% of time. ← The program offers no way to compress MP3 's, making the 64 MB of memory seem rather small. ← There is nothing like the morning alarm system. So the alarm is to be set everyday which is sometimes very fuzzy. ← Infrared system can only transfer phone numbers and nothing else except that.

← Many Nokia handsets that come to the Russian market have factory defects. One of the screens made of metal bears overheating traces, the white metal turned blue under the heat influence. ← Due to overheating of the battery, sometimes it bursts making the handset non-usable for the customer.

Demerits with Sony Ericsson :

← The battery barely lasts a day for even light use of the on-line services and is almost completely exhausted after two days of standby with only a couple brief phone calls. ← No SMS template facility. ← With the blue tooth setting to auto, it doesn 't detect or use the blue tooth headset about 40% of the time. ← The handwriting recognition software, though it does have its good points, is not as good as some others. ← The Sony Ericsson doesn 't offer an SD/MMC slot, which allows for large-capacity universal (And cheaper) data storage. But rather it uses Memory Stick Duo, which allows for large-capacity but costly data storage. ← The Sony Ericsson P800 looks like an almighty beefed up cell phone. ← It 's obviously bulkier than a lot of cell phones. ← The central joystick gets worn out and gets out of order after a certain usage.

Demerits with Motorola :

← It does not offer multi letter search option, so the user needs to search the whole list starting from one particular letter. ← Software is too complex and sometimes confusing. ← Receiving of voice has least clarity. ← The menu system is very slow.

REASONS FOR SUCCESS OF NOKIA IN-SPITE OF HAVING DRAWBACKS :

← The two major factors that lead to the immense popularity of Nokia mobile phones are easy handling and better network reception. ← During the initial stage of mobile boom, the easy to use Nokia handset had a definite edge over its rivals, which were comparatively complicated. ← Moreover, navigation of almost all Nokia handsets were the same so people don 't find any hassle in changing one Nokia to another. This lead to the enviable brand loyalty towards Nokia especially among the higher aged groups of mobile users.

← Nokia used to come up with a new type of market refreshment when its product reaches a stagnation level by introducing a new brand and a new model of mobile phone with some new features and advanced technologies. ← Low price was also one of the key factors for the success of the company and capturing the majority of the market.

← The operating software is so simple that can be easily understand by the first time use also.

REASONS FOR SUCCESS OF MOTOROLA IN-SPITE OF HAVING DRAWBACKS :

← Motorola has a large range of mobile ranging from the least price to high budget phones. ← Low price models are also slim. ← Most of the mobile phone units are light-weight. ← Even the least price phone has colour display. ← The inbuilt software and the features and functions are very user-friendly. ← Phone’s case and keypad is very handy so its easy to handle. ← The battery back up time is very long. ← In spite of all, the voice transmission is superb as it gives a clear voice transmission without any delay.

Reasons for success of Sony Ericsson in-spite of having drawbacks :

← Sony has always remained pioneer in technology. ← The company is blessed with a capability of high investment. ← Company is equipped with huge man-power as well high technical power. ← It has always remained as a pioneer in technology ← Company follows a very strong business strategy. ← Before product reaches stagnation, company comes out with market refreshment. ← It provides it costumers with superb after sale services.

Samsung Electronics is one of the world 's largest IT companies by revenue. In August 2005, BusinessWeek rated Samsung as "the leading consumer-electronics brand". Headquartered in Seoul, South Korea, it is part of the Korean Samsung Group, operating in approximately over 100 countries. The name samsung literally means"three stars" or "tristar" in Korean. Samsung Electronics announced at the start of the 21st century to "become the world 's largest electronics company in just 5 years". This ambiguous statement was seen very unlikely at the time as South Korea 's largest electronics company was far behind other Japanese rivals, although it was a leader in semiconductors and have some competitive products on the global market already. The company began to see record profits from the start of the 21st century, especially in 2003, when it received a very encouraging 33% growth in an arbitrarily calculated 'brand value '. By 2007, Brand Finance considers Samsung the world 's top brand in the electronics sector, coming 32rd overall. Samsung Electronics continued success is explained by the fact that it is the world 's largest manufacturer of memory chips and liquid crystal displays, the electronics industry 's equivalent of oil. They are crucial to all modern electronic devices, allowing Samsung Electronics to develop itself and handicap dependent competitors where necessary. As a chip maker, the semiconductor division of Samsung Electronics is the world 's number 1 manufacturer of all key areas of semiconductor such as DRAM,

SRAM, Flash Memory, NAND Flash Memory and Display Driver IC. In particular this has been the case for DRAM and SRAM for over a decade. Another significant area of business is the liquid crystal display, or LCD, where Samsung Electronics is the world 's largest LCD manufacturer, selling over 6,2 million LCD TVs in 2006. It is also the number 1 mobile phone manufacturer in Asia.

Worldwide Top-5 Mobile Phone Unit Ranking

|COMPANY | '07 UNITS | '06 UNITS | '07 MARKET SHARE |
|Nokia |91,100 |105,500 |36.0% |
|Motorola |45,400 |65,700 |17.9% |
|Samsung |34,800 |31,900 |13.8% |
|Sony Ericsson |21,800 |26,000 |8.6% |
|LG Electronics |15,800 |16,900 |6.2% |
|Others |44,100 |44,100 |17.4% |
|Total |253,000 |290,100 |100.0% |

In a seasonally weak first quarter for mobile-phone shipments, number-three wireless handset brand Samsung Electronics bucked the trend with respectable growth. Global mobile-phone shipments in the first quarter fell by 12.8 percent sequentially, declining to 253 million units, down from 290.1 million in the fourth quarter. Such a decline is typical following the peak fourth-quarter buying season, as evidenced by the fact that four out of the Top-5 mobile-phone makers experienced a sequential decrease in unit shipments.

However, Samsung bucked the trend with a 9.1 percent increase in shipments to 34.8 million units during the period, up from 31.9 million units in the fourth quarter of 2006. Samsung was the only Top-5 phone brand to increase its unit shipments on a sequential basis in the first quarter. Samsung 's success was mainly due to its strong sales growth in Asia. The South Korean company 's mobile-phone shipments in USA in the fourth quarter rose by an impressive 28 percent on a sequential basis, and by a whopping 57 percent compared to the first quarter of 2006. Samsung achieved a 13.8 percent mobile-phone market share in the first quarter of 2007, the highest level for the company since the second quarter of 2005." Samsung 's rising sales of low-end, inexpensive mobile phones was credited for its increased shipments and market share. However, this rise came as a double-edged sword for Samsung, with the company 's increased percentage of low-cost mobile phone shipments cutting its Average Selling Price (ASP). Samsung 's mobile-phone ASP declined by 10 percent during the first quarter.

|Year |Revenue |Gross Profit |Operating Income |Total Net Income |
|Dec 05 |9,463.8 |-- |-- |80.2 |
|Dec 04 |9,257.2 |819.8 |245.3 |73.6 |
|Dec 03 |7,563.1 |723.7 |208.2 |68.5 |

1 Limited availability of handsets and devices.

← Battery life, cost. ← Delays in launch of high- speed services. ← Low degree of content development. ← Lack of open platforms. ← Plethora of mark- up languages and media formats. ← Absence of, or ineffective, revenue- sharing models. ← Inadequate billing models & non- transparent pricing, i.e. consumer confusion. ← Lack of consumer awareness & safeguards. ← Unfortunately you can 't upload images to the phone or create custom ring tones with your own audio. ← Short battery life, hard to press keys, no voice commands. ← Contrary to other mobile devices, most mobile phones don’t have any design goal except communication. ← Broadly speaking, hardware engineers don’t have any sense of UI and phones are no exception. In the time of black & white phone that was easy. ← In market already better phones existing with better features. ← Among features one problem with its design that is not as really attractive in look. ← Its sound quality that is much better in Sony Ericsson. ← Body is not as strong as Nokia because Nokia phones are much stronger.

← Market impression that is very important because once if a phone comes in people mind then it will stay for long time. ← Samsung is focusing on their other products like DVD players, camcorders and cameras, TVs etc. ← Bad battery life because its battery easily getting dead. ← Memory feature that is little bit not impressive because some of the phones do have expandable memory. ← Sometime other companies do collaborations with other companies for adding better features in phones. ← Some of the phones don’t have even some technologies like Bluetooth, infrared etc.

To improve its market share & impact on consumer market Samsung should do the following: ← Samsung should collaborate with other gaming consoles like Nintendo, Game cube so that collaboration can add better gaming features in future phones. ← One of its strength is Camera so Samsung should focus on better camera & camcorder services. To put more MP in camera Samsung can put impact on market share. ← Giving them better memory features by making arrangement of SD card & other available memory cards consumer can increase memory of phones. ← GPRS system is favorite at the moment so Samsung should put that feature in some of the PDA phones. ← Most of the phones are flip phones so, which is very important for now a days. ← Samsung should focus on better color on outside & colors for ladies. For example pink for ladies. ← More compact phones make it better for customers so that is one of the options available. ← Samsung can put their LCD display techniques not only foR TV but also on phones. ← Some of the phones should be like PDA for example Black berry phones those are business phones.

← Finding the location of the mobile phone is one of the important features of the 3G mobile communication systems. ← This new feature can enable many valuable location-based services. ← New innovations are required to improve the functionality of the 3G-technology, to give them a significant edge over current products and prompt consumers to switch.

← The company predicted that, as the movement toward mobile convergence accelerates, key functions will merge introducing more user-optimized mobile applications, calling for more innovative advances in semiconductor technology. ← The concept of customization will be widely adopted by wireless system developers in an increasing commitment to make electronic devices more user-friendly and convenient. ← The new concept phone uses ClearPad, an optically clear, capacitive touch screen solution, to create a fully adaptive user interface (UI). ← The growing demand for more features in mobile phones -- such as cameras, GPS location and MP3 capability -- challenges manufacturers to squeeze more components into handsets while minimizing size and battery consumption. ← Streaming video on the Internet, streaming video on mobile phones should be developed with sufficient features. ← The feature of picture expressions should be included in the camera and the software should be implemented to interface user with this new advanced and latest technology. ← Picture snapping during night is a big interrupt to most of the mobile phones. So company should develop a very sharp and effect flash to support camera to capture good and high quality of pictures at night without consuming much battery usage. ← Computer should be embedded in the mobile phone with a virtual keyboard. This can compact the technology with a new trend in the mobile technology.

← Finger print detectors should be built in the mobile unit to increase the security of the mobile phone and also to make in non-usable if the unit is lost or robbed. ← A technology should be invented by which the location of the mobile unit can be detected. ← Inbuilt memory in the phone should be increased and the memory capacity of the external memory card should be increased and the battery time should be increased with the introduction of the backup battery and power saver features.

Samsung has all the characteristics of an offensive innovator. It is a market leader; its R&D spending was 12.7% of net sales in 2003; it funds new research projects and companies; and it has created a large patent portfolio. From a development point of view, mobile phones have two distinct parts. Mobile phone firms typically define product families in terms of different analog and digital air-interface standards; these standards define the interface between the phone and base station. Within a specific standard, different models are developed for different users and user needs. Samsung has been influential in designing many of the network standards. The network technologies themselves are standardized, so variations in the actual air-interface are not possible. Technical innovation comes from developing products that are smaller, more integrated and consuming less power than previously. New handsets, notably the new smart phones, also add features to the standard mobile. Because of the need to develop products for different standards and keep a wide selection of models in the market, competitive manufacturing is vital, too. The innovation process in mobile phones is a chain-linked one, with many parties involved. First of all, products have to be manufactured by specifications set in the standards. This is the first requirement and the basis for any design. Second, development in manufacturing, component and battery technology enables manufacturers to add new features and improve designs, for example by improving battery life or adding colour screens. Customer demand plays an important role, too. For example, when the GSM

standard was developed, text messaging was envisaged as a feature not dissimilar to what pagers were used for. The first GSM handsets could only send predetermined messages such as “call secretary” or “I’ll be late”. Text messages proved to be a success, though, and so new products were built with that in mind. This led to the development of features such as predictive text input, to make it easier to type with the small keypad. As far as the ultimate strategy of the company is concerned then I will be looking forward for some of the most common and some of the most important aspects, which can give an impetus to the mobile market. As a first step, the appearance and the look of the mobile unit should be attractive and eye-catching. Without attractive look, whatever the advanced features that the unit holds, no one will feel like knowing about it. Once a phone has a good shape with good colour and shining and surface finish, one would like to have a look at its features. So to make the costumer look at the real features, the first thing is to improve the look and shape of the mobile unit. Secondly, manufacturing should be based on the region where the mobile market is to be established and the advancement of that region. For example, In the country like India, where most of the people like to have a very user friendly phones and where the GSM mobile phones are in use, the handsets should have a very simple and user friendly software to run the phone. Also the price should be fixed keeping the standard of people in mind. But for a country like USA, where most of the people are interested in advanced features and compactness, mobile units should be manufactured accordingly. Also the toughness of the mobile unit should be

improved like the toughness in the LCD screen. People are very busy and they hardly find any time to charge the mobile unit and also the use is for a very long time. In such cases the battery backup time should be considerably large and unit should be provided with a power saving option. In short, the mobile unit manufacturing should be done keeping costumer in mind. Next and the most important feature of the strategy should be inclusion of absolutely new features. If the company keeps on introducing the features that have already been used by some other company, then it will always be considered as the follower. But instead, it should develop its own features, which are not been used by any of the company till date. For example, last year my company came up with a feature by which if the mobile unit is lost then as soon as the sim card is changed, the mobile unit can be detected and the person using the unit can be tracked. This was a very unique feature by which my company enjoyed its monopoly for quite a long time. Also the market share increased by a considerable percentage. Other features are 3G-technology. Samsung was the first company to come up with this unique feature. Finding the location of the mobile phone is one of the important features of the 3G mobile communication systems. This new feature can enable many valuable location-based services. Another important feature can be inclusion of finger print detection technique. Once the mobile unit is locked, it can be opened only by fingerprint scanning of the user. By this way, even if the mobile unit is lost or robbed, it cannot be misused or the date will not be stolen.

Next, as far as the CDMA mobile phones are considered (as it is dominant in USA), the company should collaborate with some of the biggest and some of the cheapest communication network providers like Cingular, T-Mobile, Sprint and Verizon. The reason for holding hands with big network providers is to spread its business. The reason for holding hands with some of the small and cheap connection providers is to make it available to all the classes of people and thereby, increasing the sale of the year. Also the delivery time and the costumer satisfaction should be the main motto of the business.
|Carrier |Number Of subscribers |Market Share|Quarterly Net Adds|% of Total |Service Revenus |Capital Expenditures |
| | |(%) | |Adds |(MIL.$) |(MIL. $) |
|Cingular wireless |51,442,000 |28.4 |1,071,000 |18.5 |7,719 |2,188.0 |
|Verizon wireless |47,400,000 |26.1 |1,900,000 |32.9 |6,900 |1,698.0 |
|Sprint PCS |26,590,000 |14.6 |588,000 |10.2 |3,436 |678.0 |
|T-Mobile |19,200,000 |10.6 |972,000 |16.8 |3,614 |815.0 |
|Nextel |17,830,000 |9.8 |763,000 |13.2 |3,439 |908.0 |
|Alltel |9,100,000 |5.0 |266,000 |4.6 |1,370 |283.2 |
|US Cellular |5,230,000 |2.9 |94,000 |1.6 |691 |143.0 |
|Nextel Partner |1,800,000 |1.0 |99,400 |1.7 |410 |69.0 |
|Dobson communications |1,590,000 |0.9 |(1,100) |(0.0) |216 |43.7 |
|Western Wireless |1,480,000 |0.8 |22,100 |0.4 |273 |NA |
|Total |181,662,000 |100.0 |5,774,623 |100.0 |28,068 |6,825.9 |

In the above table, though T-Mobile has less number of subscribers, still the quarterly advertisements are more than Sprint PCS. This will increase the popularity of the mobile units so that the budget of company to promote its unit to the costumer

will be decreased. This saving in the budget can be utilized in research and development unit to develop new features and characteristics in the mobile unit. As a final step, my company should also pose a light on the features that are week in mobile units of other company. Most of the mobile unit has a problem of battery life. But then my company should think for long life of battery on a single charge so that it can compete with other companies on those grounds. Secondly most of the company don’t provide with much of inbuilt memory. So in this regard, my company should look forward to more memory on the handset. Each unit should be provided with software that can compact the MP3 and MPEG files to the maximum possible size so that the memory can be used to store more data than what it actually can. Freely accessing the Internet will be the only way to develop new kind of mobile services without frightening users with uncontrolled pricing.

1. http://www.mobiledia.com/phones/nokia/3300.html
2. http://www.mobiledia.com/phones/sonyericsson/p800.html
3. http://www.mobile-phones-uk.org.uk/sony-ericsson-w810i.htm
4. http://press.nokia.com/PR/200307/911104_5.html
5. http://www.investors.com/editorial/IBDArticles.asp?artsec=17&issue=20070419
6. http://www.nokia.com/A4126481
7. http://www.nokia.com/A4126243
8. http://www.cellular-news.com/story/23333.php
9. http://www.hoovers.com/samsung/--ID__58187--/free-co-factsheet.xhtml?cm_ven=Paid&cm_cat=GGL&cm_pla=MST&cm_ite=sa

-----------------------
MEEG-424 : Advanced Cam and Automation By Prof. Zheng Li. (Ph.D) Page No : 01

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 01

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

“Ambica”, Abhyodaya Park, Near Nehru Baugh, Anand ' ' 388001. Ph.No. (02692) 252391.

ABSTRACT

INTRODUCTION

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

COMPETITION AMONG DIFFERENT COMPANIES

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

LOOP HOLES IN OTHER COMPANIES

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

REASONS OF SUCCESS

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 02

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 03

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 04

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 05

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 06

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 07

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 08

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 09

INDEX

COMPANY BACKGROUND

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 10

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 11

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 12

SAMSUNG STAND IN MOBILE MARKET

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

Market share by brand

[pic]

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 13

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 14

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 15

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 18

BARRIERS TO MARKET DEVELOPMENT

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 17

Building A Powerful Technology Brand Of Mobile Phones

SOLUTION AGAINST BARRIERS

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 16

FUTURE TECHNOLOGY

Building A Powerful Technology Brand Of Mobile Phones

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 19

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 20

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 21

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 22

Building A Powerful Technology Brand Of Mobile Phones

ULTIMATE STRATEGY

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 23

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 24

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 25

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 26

Building A Powerful Technology Brand Of Mobile Phones

MEEG-575 : Manufacturing Strategy By Prof. Zheng Li. (Ph.D) Page No : 27

Building A Powerful Technology Brand Of Mobile Phones

REFERENCES

References: