management
Introduction
Singapore Airline is a global company dedicated to providing air conveyance accommodation of the highest quality of accommodations; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air conveyance and other cognate businesses. It has been consistently one of the most remuneratively lucrative airlines in the world, and it is routinely voted the best airline, best business class, best cabin crew service, best in-flight food, best for punctuality and safety, best for business travellers, best air cargo carrier and even Asia’s most revered company.
It operates worldwide as the flag carrier of Republic of Singapore, aiming to provide accommodation of the highest quality at plausible prices for customers and provides them with the best options for travelling. They have a modern and young fleet of aircraft and covers 40 countries and 76 cities. SIA has far-sighted planning, investment and product innovation that propelled its growing reputation and profitability. For its high-level accommodation and operational excellence, SIA has won more than 100 international prizes. With the traditions of the Company - outstanding accommodation, and innovative spirit, SIA will perpetuate to progress, and render the best accommodations to its passengers just as it always has. (Studymode, 2013)
Body
Strengths Weaknesses Opportunities Threats
Durable Hub in Singapore It cost a lot of money to travel from Singapore Airline. Brand-new fleet to improve customer confidence Should go for low cost flights.
Known for its top and excellent customer service and hospitality. Relying seriously on international traffic. More international destinations to leverage on its high charge brand image A lot of competitors, eg. Cathay Pacific, Qantas, Thai Airline and China Southern Airline
Singapore Airline has a strong backing from the Singapore Government Unbalanced portfolio. Offer the most
Singapore Airline is a global company dedicated to providing air conveyance accommodation of the highest quality of accommodations; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air conveyance and other cognate businesses. It has been consistently one of the most remuneratively lucrative airlines in the world, and it is routinely voted the best airline, best business class, best cabin crew service, best in-flight food, best for punctuality and safety, best for business travellers, best air cargo carrier and even Asia’s most revered company.
It operates worldwide as the flag carrier of Republic of Singapore, aiming to provide accommodation of the highest quality at plausible prices for customers and provides them with the best options for travelling. They have a modern and young fleet of aircraft and covers 40 countries and 76 cities. SIA has far-sighted planning, investment and product innovation that propelled its growing reputation and profitability. For its high-level accommodation and operational excellence, SIA has won more than 100 international prizes. With the traditions of the Company - outstanding accommodation, and innovative spirit, SIA will perpetuate to progress, and render the best accommodations to its passengers just as it always has. (Studymode, 2013)
Body
Strengths Weaknesses Opportunities Threats
Durable Hub in Singapore It cost a lot of money to travel from Singapore Airline. Brand-new fleet to improve customer confidence Should go for low cost flights.
Known for its top and excellent customer service and hospitality. Relying seriously on international traffic. More international destinations to leverage on its high charge brand image A lot of competitors, eg. Cathay Pacific, Qantas, Thai Airline and China Southern Airline
Singapore Airline has a strong backing from the Singapore Government Unbalanced portfolio. Offer the most
References: Singapore Airline External and Internal Analysis. Retrieved on 27 September, 2013, from http://www.studymode.com/essays/Singapore-Airline-External-And-Internal-Analysis-199520.html Intensity Rivalry among competitors. Retrieved on 27 September, 2013, from http://www.docstoc.com/docs/29471588/Competitive-Analysis-of-Airline-Industry-using- porter-five-forces-model The Threat of new entrants. Retrieved on 27 September, 2013, from http://blog.ehealthaustralia.org/singapore-airlines-case-study/ Suppliers. Retrieved on 28 September, 2013 from De Melo, Jaime. 2000 http://www.unige.ch/ses/ecopo/demelo/Commerce/Lectures/Boair.pdf