Singapore Airline Pestle
PESTLE ANALYSING
FOR
SINGAPORE AIRLINE
Student name: Xia Zi Wen
Course: Advanced Diploma
Module: corporate strategy
1.0 Introduction
In this essay, I am going to analyse the state of the market and prospects for the Singapore airline industry, especially on Singapore Airline, by using PESTLE tool.
1.1 Background
Singapore Airline’s history can be tracked down to 1st May 1947, and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s, and in 1969, the Airline purchased five B737-100s.
Finally in 1972, MSA split to become two new entities- Singapore Airline and Malaysia Airline System. And in 1977, Singapore moved its airport to Changi Airport, that was the big event at the time. In 1989, Singapore Airline became the first airline to operate a B747-400 on a commercial flight across the Pacific. Singapore Airlines commenced operations from the new terminal 2 at Singapore Changi Airport on 22ed November 1990. In September 1998, SA set new standards in air travel by unveiling a new suite of products and services worth S$500 million all the three classes of travel.
When SA step into 2000s, in February 2004, Singapore Airline made a record for the world’s longest non-stop commercial flight from Singapore to Los Angeles. And Singapore Airline broke the record just month later by a non-stop flight from Singapore to New York. (Singaporeair.com)
2.0 PESTLE Analysing
3.1 Introduction
In this chapter, I am going to analyse the state of the market and prospects for the Singapore Airline, by using PESTLE tool. And I will present it for each specific point.
Nowadays, the environment and companies have more and more relations than ever, even the smallest change in the external situation can affect the business badly. Therefore, it is extremely important to analyse the macro environment, it has already became a part of the business.
The challenges from external environment can basically
FOR
SINGAPORE AIRLINE
Student name: Xia Zi Wen
Course: Advanced Diploma
Module: corporate strategy
1.0 Introduction
In this essay, I am going to analyse the state of the market and prospects for the Singapore airline industry, especially on Singapore Airline, by using PESTLE tool.
1.1 Background
Singapore Airline’s history can be tracked down to 1st May 1947, and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s, and in 1969, the Airline purchased five B737-100s.
Finally in 1972, MSA split to become two new entities- Singapore Airline and Malaysia Airline System. And in 1977, Singapore moved its airport to Changi Airport, that was the big event at the time. In 1989, Singapore Airline became the first airline to operate a B747-400 on a commercial flight across the Pacific. Singapore Airlines commenced operations from the new terminal 2 at Singapore Changi Airport on 22ed November 1990. In September 1998, SA set new standards in air travel by unveiling a new suite of products and services worth S$500 million all the three classes of travel.
When SA step into 2000s, in February 2004, Singapore Airline made a record for the world’s longest non-stop commercial flight from Singapore to Los Angeles. And Singapore Airline broke the record just month later by a non-stop flight from Singapore to New York. (Singaporeair.com)
2.0 PESTLE Analysing
3.1 Introduction
In this chapter, I am going to analyse the state of the market and prospects for the Singapore Airline, by using PESTLE tool. And I will present it for each specific point.
Nowadays, the environment and companies have more and more relations than ever, even the smallest change in the external situation can affect the business badly. Therefore, it is extremely important to analyse the macro environment, it has already became a part of the business.
The challenges from external environment can basically