Mall Assignment Observation Writeup
Store: Apple Store
Date of Observation: March 30th, 2015
Time of Observation: 1:00 PM
The Workers
Seems to be about 30-40 people working.
Ages ranged from what it seems as low as 18 to as high as mid-60s.
Races were very diverse Caucasian, African-American, Indian, Hispanic, Asian,
The store was more male-dominant, though there was females present.
Every employee was wearing a blue apple employee shirt. It seems as though that is the only dress code requirement.
Clear evidence of emotional work, the employees were all smiling, cheerful, and very welcoming. I observed an employee acknowledging concerns of his customer, and trying his best to change their mood into a positive one.
Every employee looks different; signs of individuality apparent.
The Work
It looks like the employees were having fun. Some were socializing in groups, some where helping customers, and others were doing their own thing but it seemed very relax and fun.
I observed their check-in system for technical appointments. Customers walk in and head towards the employee with the green iPad. After checking in with that specific employee, they head back to the genius bar and wait for their name to be called. I also observed an employee selling a mac to a customer. Another employee brought out the mac to the customer during this interaction.
I saw employee cleaning the products on the tables with clothes and re-cable wires after customer use.
The store was very clean, well-kept, and bright.
There was no hiring signs
The Store Atmosphere
Music was playing, different from the music played in the mall
The feel of the store is very communal and social. It felt like a social gathering.
The store caters anyone wanting to play with technology, gain technical support for apple products, or buy apple products and apple accessories
The products being sold: iMacs, macbooks, iPads, iPhones, apple accessories, speakers, headphones, earphones, computer software, printers, etc.
Customer’s
Date of Observation: March 30th, 2015
Time of Observation: 1:00 PM
The Workers
Seems to be about 30-40 people working.
Ages ranged from what it seems as low as 18 to as high as mid-60s.
Races were very diverse Caucasian, African-American, Indian, Hispanic, Asian,
The store was more male-dominant, though there was females present.
Every employee was wearing a blue apple employee shirt. It seems as though that is the only dress code requirement.
Clear evidence of emotional work, the employees were all smiling, cheerful, and very welcoming. I observed an employee acknowledging concerns of his customer, and trying his best to change their mood into a positive one.
Every employee looks different; signs of individuality apparent.
The Work
It looks like the employees were having fun. Some were socializing in groups, some where helping customers, and others were doing their own thing but it seemed very relax and fun.
I observed their check-in system for technical appointments. Customers walk in and head towards the employee with the green iPad. After checking in with that specific employee, they head back to the genius bar and wait for their name to be called. I also observed an employee selling a mac to a customer. Another employee brought out the mac to the customer during this interaction.
I saw employee cleaning the products on the tables with clothes and re-cable wires after customer use.
The store was very clean, well-kept, and bright.
There was no hiring signs
The Store Atmosphere
Music was playing, different from the music played in the mall
The feel of the store is very communal and social. It felt like a social gathering.
The store caters anyone wanting to play with technology, gain technical support for apple products, or buy apple products and apple accessories
The products being sold: iMacs, macbooks, iPads, iPhones, apple accessories, speakers, headphones, earphones, computer software, printers, etc.
Customer’s