Maketing plan for Sonic 1000
[Group
3]
Sonic 1000 is a new multimedia, dual-mode smartphone is prepared to launch by Sonic in a mature market.
Specific segments target in consumer and business markets, taking advantage of the growing interest in a single powerful but affordable device with extensive communication, organization, and entertaiment benefit.
The primary marketing objective
◦ Achieve first year US market share of 1% with unit sales of 800,000.
The primary financial objectives
◦ Achive first year sales revenues of $200 million
◦ Keep first year losses to less than $40 million and break even early in the second year.
Sonic’s market consists of consumers and business users who need to conveniently store, communicate, and exchange information on the go.
Segments being targeted during the first year include:
Professionals
Students
Corporations
Entrepreneurs
Medical users
Targeted Segment
Customer Need
Corresponding Feature/Benefit
Professionals
• Stay in touch while on the go
• Wireless e-mail to conveniently send and receive messages from anywhere; cell phone capability for voice communication from anywhere
• Voice recognition for no-hands recording
(consumer market)
•
Students
(consumer market)
Record information while on the go
• Perform many functions without carrying multiple gadgets
• Express style and individuality
• Compatible with numerous applications and peripherals for convenient, costeffective functionality
• Case wardrobe of different colours and patterns allows users to make a fashion statement • Compatible with widely available software
(business martket)
• Input and access critical data on the go
• Use for proprietary tasks
Entrepreneurs
• Organize and access contacts, schedule details
• No-hands, wireless access to calendar and address book to easily check appointments and connect with contacts
• Update, access, and exchange
3]
Sonic 1000 is a new multimedia, dual-mode smartphone is prepared to launch by Sonic in a mature market.
Specific segments target in consumer and business markets, taking advantage of the growing interest in a single powerful but affordable device with extensive communication, organization, and entertaiment benefit.
The primary marketing objective
◦ Achieve first year US market share of 1% with unit sales of 800,000.
The primary financial objectives
◦ Achive first year sales revenues of $200 million
◦ Keep first year losses to less than $40 million and break even early in the second year.
Sonic’s market consists of consumers and business users who need to conveniently store, communicate, and exchange information on the go.
Segments being targeted during the first year include:
Professionals
Students
Corporations
Entrepreneurs
Medical users
Targeted Segment
Customer Need
Corresponding Feature/Benefit
Professionals
• Stay in touch while on the go
• Wireless e-mail to conveniently send and receive messages from anywhere; cell phone capability for voice communication from anywhere
• Voice recognition for no-hands recording
(consumer market)
•
Students
(consumer market)
Record information while on the go
• Perform many functions without carrying multiple gadgets
• Express style and individuality
• Compatible with numerous applications and peripherals for convenient, costeffective functionality
• Case wardrobe of different colours and patterns allows users to make a fashion statement • Compatible with widely available software
(business martket)
• Input and access critical data on the go
• Use for proprietary tasks
Entrepreneurs
• Organize and access contacts, schedule details
• No-hands, wireless access to calendar and address book to easily check appointments and connect with contacts
• Update, access, and exchange