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X100 Term Project

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X100 Term Project
International Paper Company Analysis
Company Performance Summary
High Performance
The company shows consistent revenue growth over the past 3 years despite being in a declining industry.
The company has made acquisitions in the past year with the thought of expansion.
Long Term Focused
Company has demonstrated forward thinking by acquiring a company to aid in its expansion.
Revenue has a consistent growth rate over the past 3 years.
Company Overview
Founded in 1898
International Company with Global HQ in Memphis, Tennessee
70,000 Employees
Ranked 107 on Fortune 500 in 2013 up from 111 in 2012
Business-to-Business Sale of a variety of paper and cardboard goods
Industry
Industry: Paper & Paper Products (taken from Yahoo! Finance: International Paper Stock Summary)
Paper & Paper Products Industry Trends:
Increase in electronics use causes decrease in global paper demand
Increase in online shopping is helping the Paper & Paper Products Industry
Technology has the potential to harm this industry and International Paper
Constant decline in paper use due to the increase in virtual documents.
How technology can help:
Automated shipping can increase distribution rate.
Increase in online shopping requires more packaging products to be bought.
Automated mills reduce risk of human injury.
Technology can either be the downfall of International Papers, or it can be the chance to refocus efforts away from paper production and into packaging material production. Allows IP to escape a negative industry trend and take advantage of a positive industry trend at the same time.
International Paper’s competitive mindset and ability to refocus is much more important than technology. Technology is causing a shift in demand from paper to packaging products, not a decline in paper products altogether.
It is crucial that International Papers is able to adapt to the shift that is currently happening.

Annual Report
Public corporations are required to

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