"Story of Cosmetics « The Story of Stuff Project." The Story of Stuff Project. N.p., n.d. Web. 28 Apr. 2013.…
Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960's? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl's strong, on going successes are due to changing the look of the product, exceptional promotions which the public can't look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it's wonderful that Cover Girl has been and still is so successful, it has put a dentation in today's society in what women's appearance should and shouldn't be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one's life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, "Fall in Love with 98…
M·A·C Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C store opened in 1991, in New York, Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. Who better to rise up to this demand than a fashion photographer? With a glamorous image and a celebrity endorsed product line, MAC cosmetics took the beauty industry by storm. Finally the novice makeup artist could create special effects without the use of stage makeup. The average city gal could create an urban look that was wearable from nine to five with evening cocktails after hours, and brides finally had a cosmetic line they could rely on to capture beautiful wedding photos.…
Hopkins L. (June, 2009). IMA Educational Case Study Journal. Luxor Cosmetics. (Vol. 2, No. 2, Art. 1). IMA.…
Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.…
M.M.C wants people to see the beauty in themselves and to practice the art of makeup with its elegant products. "Made for royalty, so you can feel like royalty" isn't the catchphrase for nothing, the regal items are made of worthy materials with a formula that can be produced efficiently enough to provide to everyone with a taste for class. The makeup that will be first launched with the company will include 20 shades of eyeshadow, 15 liquid lip stick colors, 15 cream lip stick colors, liquid eyeliner, foundation in multiple shades, pressed powder, concealer, brow gel, and a highlighter/contour pallet. This makeup line is also cruelty-free, meaning that there is no testing done on animals, which is a major stance for the company. This gives the products a higher ranking in elegance, since there is no harm done through the process of creating it. Customers will be drawn to these products and stay with the company due to the quality of the products for the…
Bibliography: Regina Harris makeup-MAC Cosmetics Marilyn Minter, 2009. [Interview] YouTube license. Available at: http://tinyurl.com/d4m6ol9 (Accessed: 10th December, 2012)…
Sacks, Danielle. "MAC Cosmetics | Fast Company." FastCompany.com - Where Ideas and People Meet | Fast Company. 1 Sept. 2006. Web. 29 Mar. 2011. <http://www.fastcompany.com/magazine/108/open_customers-mac.html>.…
It all started with two Canadians, a hair salon owner Frank Angelo and a makeup artist, named Frank Toskan, The two men started MAC in Toronto in 1984. They wanted to create cosmetic products that could withstand all the rigorous wear required to do photo shoot, such as the heat from bright lighting. Frank Toskan was the idea man in the company. Before he partnered with Angelo, he spent hours experimenting with formulas to try and create this "super makeup" with the help of chemist Victor Casale, who was also his brother-in-law. He then formed a business relationship with Frank Angelo since he was a skilled entrepreneur. Since they already had connections in the field of makeup and fashion, they spread the idea of MAC through their networks. The quality and durability of the cosmetics soon gave the company the boost it needed on the celebrity scene. This led to endorsements from celebrities such as Pamela Anderson, Boy George, Debbie Harry and other big '80s stars. MAC opened its first stateside store in 1991 in New York City and opened its first European store in Paris in 1996. It also has a store in several more European countries as well as in China and distribution deals with several department stores in the U.S.A. such as Nordstrom's and Macy's. In 1994, they sold interests of their company to Estee Lauder, another prominent cosmetics company, four years later Estee Lauder took over the company completely. In 1997 Frank Angelo passed away and Frank Toskan quit MAC to devote his time to an AIDS charity. Estee Lauder kept the MAC name and continued some of the original owners' charity work, such as the MAC AIDS Fund. Although MAC is now available the average consumer, the company maintains its focus on professional makeup artists.…
Makeup Art Cosmetics Inc., more commonly known as MAC Cosmetics, is a popular high-end personal care brand that markets to women. In fact, it is so popular and prestigious in the celebrity world that it has been mentioned in pop songs, such as "Unpretty" by TLC. The MAC brand is exclusively sold in department stores and on the Web. You will not find it at discount outlets or drug stores.…
The astounding world of cosmetics has taken a turn and has changed the way it has been seen since it first created. Now it is seen as a form of artwork that people practice as seen on runways and world known magazines. It is also seen as a hobby or career that both men and women can both pursue as a living. Marketing is their main source when it comes to the promotion and sales of products. Big name companies are unavoidable due to their appearance in television commercials, magazine pages, and especially through social media. Well known celebrities also take an enormous role when trying to market not only a specific product but a specific brand. In these advertisements, companies only present what is most beneficial for the consumer which…
Asia is a big continent but their preference in beauty characteristics is very much alike. Pale skin, big eyes, small features are the main points of what used to be expected in an Asian woman because of high social status. Although social status is not as important now, Asia still holds onto their standards of an idealistic woman and uses them as a basis of what being beautiful should mean. Asian beauty, like any other standards of beauty can be achieved through cosmetics. Products that can be used to help achieve a closer goal of an Asian’s ideal beauty have generated attention from the American market because of technological advances and marketing expansion.…
The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot. They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness.…
Makeup has been around for thousands and thousands of years. The use of makeup has evolved from the Egyptians, to the Romans, to Europeans, and so on until presently. From the very first dynasty of Egypt, women would use unguent that hydrated the skin and helped avoid wrinkles. Roman women used kohl make their eyelashes and eyelids darker. In the European Middle Ages, Women believed that acquiring their skin pale white would show a sign of wealth. Women used lead paint to make the face look bright during the Italian renaissance despite the harmful effects. Makeup was never seen as a good indication of health in these times. Other countries were appalled with the unnecessary overuse of makeup French women used and thought of as they had something to hide. Women have experimented numerous ways for beauty and many of them have been extremely dangerous to their health, such as using lead or mercury, nitric acid, kohl, tar, and more (Tillery,2004). Since the very first use of makeup women always have been expected to look flawless. Women who wear makeup get more out of life than women who do not, such as male attraction, better employment, and better health.…
The cosmetic industry in America today is one that makes about $20 billion dollars a year and in 1996, according to Shannon Dortch in “Women at the Cosmetics Counter”, nearly 88% of women aged 18-24 were using some type of makeup every single day. Many women, though, are unaware of how makeup is made and the ingredients applied for color, thickness, and moisture.…