Luna Park Business Report
Table of Contents
1.0 Executive summary
2.0 Situational analysis
2.1 SWOT
2.2 Product life cycle
3.0 Market research
3.1 Primary market research
3.2 Secondary market research
4.0 Market objectives
5.0 Target market
5.1 Primary
5.2 Secondary
6.0 Marketing strategies
6.1 Product
6.2 Price
6.3 Promotion
6.4 Place
6.5 People
6.6 Processes
6.7 Physical evidence
7.0 Recommendations
7.1
7.2
7.3
7.4
8.0 Implementation, monitoring and control
1.0 Executive summary
In this Business Report for Luna Park, the reader would become aware of the strengths and weaknesses of the amusement park, as well as opportunities for the feature and threats to the company.
Luna Park would be considered to be in the maturity phase of a product service and readers would be able to understand how this happened. Luna Park involves both primary and secondary market research in order to find out problems with the park and how customers have enjoyed their day. They also have realistic goals that could be easily achieved through hard work, such as an increase in sales.
Luna Park has a clear understanding of their target market and ways to attract their customers through marketing strategies. Though there are some recommendations that could help improve the park, if Luna Park took this into consideration, Luna Park would become very successful.
2.0 Situational analysis
Luna Park needs to have a precise understanding of the business’s current position and a clear picture of where it is heading.
2.1 SWOT
Strengths:
A strong connection to Sydney.
Location, the ability to experience the harbor side views making it a more joyous time.
Rides not only for children but also adults.
Accommodation for conferences and allows for events to take place in their venue rooms
Supplies thirteen different venue options, with premium catering services
Weaknesses:
They need to close down rides due to bad weather conditions such as strong winds and
1.0 Executive summary
2.0 Situational analysis
2.1 SWOT
2.2 Product life cycle
3.0 Market research
3.1 Primary market research
3.2 Secondary market research
4.0 Market objectives
5.0 Target market
5.1 Primary
5.2 Secondary
6.0 Marketing strategies
6.1 Product
6.2 Price
6.3 Promotion
6.4 Place
6.5 People
6.6 Processes
6.7 Physical evidence
7.0 Recommendations
7.1
7.2
7.3
7.4
8.0 Implementation, monitoring and control
1.0 Executive summary
In this Business Report for Luna Park, the reader would become aware of the strengths and weaknesses of the amusement park, as well as opportunities for the feature and threats to the company.
Luna Park would be considered to be in the maturity phase of a product service and readers would be able to understand how this happened. Luna Park involves both primary and secondary market research in order to find out problems with the park and how customers have enjoyed their day. They also have realistic goals that could be easily achieved through hard work, such as an increase in sales.
Luna Park has a clear understanding of their target market and ways to attract their customers through marketing strategies. Though there are some recommendations that could help improve the park, if Luna Park took this into consideration, Luna Park would become very successful.
2.0 Situational analysis
Luna Park needs to have a precise understanding of the business’s current position and a clear picture of where it is heading.
2.1 SWOT
Strengths:
A strong connection to Sydney.
Location, the ability to experience the harbor side views making it a more joyous time.
Rides not only for children but also adults.
Accommodation for conferences and allows for events to take place in their venue rooms
Supplies thirteen different venue options, with premium catering services
Weaknesses:
They need to close down rides due to bad weather conditions such as strong winds and