Lucozade Case Study
Introduction
Advertising is attempting to influence the buying behaviour of customers and clients by providing a persuasive selling massage of the products and services. Technically, advertising is only one way of promoting business and it has to be sure that whatever form of advertising is chosen; it has to fit the business marketing plan and marketing strategy. On the other hand, promotion includes all the ways available to make a product or service known to and purchased by customers and clients. Promotion is communicating with the public in an attempt to influence them towards buying the products and services.
Task 1
Researching the company website and other relevant websites as identified through search engines such as Google and writing a brief account on the development of LUCOZADE advertising and promotions campaigns with the marketing communication strategy.
Lucozade is a brand of a serious of energy and sports drinks. It is now widely known as Lucozade energy, which contains glucose syrup and is produced by GlaxoSmithKline plc in Gloucestershire. It was first manufactured in 1927 by a Newcastle chemist, who experimented for several years to provide a source of energy for those who are sick. It became available throughout UK for use in hospitals. Now it has become the most popular energy drink in both UK and Ireland.
Now I am going to demonstrate the developments of Lucozade advertising and promotions campaigns and its marketing communication strategy.
1.1 Development of LUCOZADE advertising and promotions campaigns
The Lucozade brand has a long history of bold advertising and promotion campaigns. It started publishing its advertising in the quality newspapers in around 1950s and 1960s, communicating the benefits Lucozade offered during recovery from cold and flu. With several flu epidemics during the two decades Lucozade established itself as a trusted household name.
In 1980s, Lucozade advertising really came into its own with the famous
Advertising is attempting to influence the buying behaviour of customers and clients by providing a persuasive selling massage of the products and services. Technically, advertising is only one way of promoting business and it has to be sure that whatever form of advertising is chosen; it has to fit the business marketing plan and marketing strategy. On the other hand, promotion includes all the ways available to make a product or service known to and purchased by customers and clients. Promotion is communicating with the public in an attempt to influence them towards buying the products and services.
Task 1
Researching the company website and other relevant websites as identified through search engines such as Google and writing a brief account on the development of LUCOZADE advertising and promotions campaigns with the marketing communication strategy.
Lucozade is a brand of a serious of energy and sports drinks. It is now widely known as Lucozade energy, which contains glucose syrup and is produced by GlaxoSmithKline plc in Gloucestershire. It was first manufactured in 1927 by a Newcastle chemist, who experimented for several years to provide a source of energy for those who are sick. It became available throughout UK for use in hospitals. Now it has become the most popular energy drink in both UK and Ireland.
Now I am going to demonstrate the developments of Lucozade advertising and promotions campaigns and its marketing communication strategy.
1.1 Development of LUCOZADE advertising and promotions campaigns
The Lucozade brand has a long history of bold advertising and promotion campaigns. It started publishing its advertising in the quality newspapers in around 1950s and 1960s, communicating the benefits Lucozade offered during recovery from cold and flu. With several flu epidemics during the two decades Lucozade established itself as a trusted household name.
In 1980s, Lucozade advertising really came into its own with the famous
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