Loreal SWOT
L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS
December 2012
SCOPE OF THE REPORT
Scope
All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011).
2011 figures are based on part-year estimates.
All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Beauty and Personal
Care
Baby and
ChildSpecific
Products
Bath and
Shower
Fragrances
Hair Care
Sun Care
© Euromonitor International
Colour
Cosmetics
Men's
Grooming
Set/Kits
Deodorants
Oral Care
Premium
Cosmetics
Depilatories
Skin Care
Disclaimer
Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability,
Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world.
However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run.
Mass
Cosmetics
BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE
PASSPORT 2
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY
OPPORTUNITIES
BRAND STRATEGY
OPERATIONS
RECOMMENDATIONS
STRATEGIC EVALUATION
Key company facts
L'Oréal Groupe
Headquarters:
Regional involvement:
France
Global
Skin care, colour cosmetics,
Category involvement: hair care, fragrances, men’s grooming, sun care
World BPC share 2011: 9.7%
World BPC value
4.8%
growth 2011:
L'Oréal is the second leading beauty and
December 2012
SCOPE OF THE REPORT
Scope
All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011).
2011 figures are based on part-year estimates.
All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Beauty and Personal
Care
Baby and
ChildSpecific
Products
Bath and
Shower
Fragrances
Hair Care
Sun Care
© Euromonitor International
Colour
Cosmetics
Men's
Grooming
Set/Kits
Deodorants
Oral Care
Premium
Cosmetics
Depilatories
Skin Care
Disclaimer
Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability,
Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world.
However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run.
Mass
Cosmetics
BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE
PASSPORT 2
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY
OPPORTUNITIES
BRAND STRATEGY
OPERATIONS
RECOMMENDATIONS
STRATEGIC EVALUATION
Key company facts
L'Oréal Groupe
Headquarters:
Regional involvement:
France
Global
Skin care, colour cosmetics,
Category involvement: hair care, fragrances, men’s grooming, sun care
World BPC share 2011: 9.7%
World BPC value
4.8%
growth 2011:
L'Oréal is the second leading beauty and