Logan Square Executive Summary
Running Head: La Cocina en Stickney ® Logan Square is
La Cocina en Stickney ® Logan Square
Marketing Plan
DeVry University
Essie Fregoso
Business 319
La Cocina en Stickney
Logan Square
Table of Contents Page Executive Summary 4 1. Company Description 4 2. Strategic Focus Plan 5 Mission 5 Goals non-financial 5 Goals Financial ……………………………………….…………………………………………….………………………………5 Competitive advantage …….…………………………………………………………………………………………………..6 3. Situational Analysis………………………………………………………………………………………………………………..6 SWOT Analysis 6 Environmental Scan Chart 7 Environmental Analysis 8 Social 8 Economic……………………………………………………………………………………………………………………………9 Technological …………………………………………………………………………………………………………………….9 …show more content…
Radio advertisement at this time is not feasible as part of the experience is visual, it is emotionally tied but what you are seeing. Internet options such as offering discounts through social sites such as Living Social will create awareness and create demand as we will make offers that are irresistible to those that would want to try us but are a little be concerned about the cost. Once they purchase the discount coupon we will limit how much time is available for them to use so we can create urgency. Premiums in which we will offer price reductions to venue managers so that they can promote our business for us will also be used. With premiums hotel managers will be able to pass the savings to select guests as a reward or to compensate for a service.
9.
La Cocina en Stickney ® Logan Square
Marketing Plan
DeVry University
Essie Fregoso
Business 319
La Cocina en Stickney
Logan Square
Table of Contents Page Executive Summary 4 1. Company Description 4 2. Strategic Focus Plan 5 Mission 5 Goals non-financial 5 Goals Financial ……………………………………….…………………………………………….………………………………5 Competitive advantage …….…………………………………………………………………………………………………..6 3. Situational Analysis………………………………………………………………………………………………………………..6 SWOT Analysis 6 Environmental Scan Chart 7 Environmental Analysis 8 Social 8 Economic……………………………………………………………………………………………………………………………9 Technological …………………………………………………………………………………………………………………….9 …show more content…
Radio advertisement at this time is not feasible as part of the experience is visual, it is emotionally tied but what you are seeing. Internet options such as offering discounts through social sites such as Living Social will create awareness and create demand as we will make offers that are irresistible to those that would want to try us but are a little be concerned about the cost. Once they purchase the discount coupon we will limit how much time is available for them to use so we can create urgency. Premiums in which we will offer price reductions to venue managers so that they can promote our business for us will also be used. With premiums hotel managers will be able to pass the savings to select guests as a reward or to compensate for a service.
9.