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ACER, INC.; TAIWAN’S RAMPAGING DRAGON

Discussion Questions

1. What accounts for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies?

Stan Shih worked very hard and seized every chance to do his business, and his business including various aspects. Its included the comptuer science, engineer, and publishing trade journals.

There are several reasons casued Acer to outpace scores of other Taiwanese PC companies.
1. The company seized every opportunity. It makes Acer become a very creative and innovative company in the market.
2. Frugality. Acer using this strategy saved lots of money, for example, have fewer offices, decreasing inventory costs, and reducing assembly time.
3. The employees were highly valued. They can provide suggestions and ideas and having ownership in company.
4. Using “Acer 1-2-3”. Customers always came first, and followed by employees and shareholders.
5. Acer always keep good relations with suppliers, distributors, dealers, partners and investors.
6. Using joint ventures to expanding sales.
7. Acer developed overseas market, like Asia, Middle East, and Latin America.
8. Acer did market research. They know what kinds of products that consumers really wanted.

2. After such a strong decade, why did Acer’s growth and profitability tumble in the late 1980’s? How do you evaluate Leonard Liu’s performance?

There are two reasons for Acer’s growth in the 1980’s, first of all, Acer has its particular design, and development and manufacturing were obviously. Secondly, Acer's employees can purchase shares in the company. This is the perfect way to raise funds for expansion and growth.
Also, there are some factors for the profitability tumble in the late 1980’s. one of them is management issue. As the Acer is becoming large, and the number of employees are more

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