Lego Company Case Study Essay
Answers:
1. AFOLs are the adults, who love Legos. Considerable amount of Lego Company’s sale (at least $50 million) comes from AFOLs. Similarly, they don’t get bored with Legos as they grow up which most often happens with children. Thus they are profitable consumers and important.
Different age groups tend use internet in different scales. Young people use internet far more than older adults do. So generally, businesses that are focused on young people have high online presence than the business targeted for older age groups. Like health programs for adults is less popular in internet than music released on MTV.
2. Creators are the drivers of the presence of business in groundswell. They create web pages, blogs, videos etc for others to participate on it.
Conversationalists are the spreader of the message. They …show more content…
Toys “R” us and L.L. bean are both very active companies in groundswell however according to table there are some major differences. Customers are more active in Toys “R” Us and they are more likely to be joiners, critics and creators than the U.S average. New strategy like using Facebook (where it earned more than a million fans) is major tool to attract more joiners. L.L bean has more number of collectors and critics than the U.S average. Sophisticated website which they use have helped in uplifting collectors but that is not still significant compared to Toys “R” Us.
5. With development of technologies nowadays people are using technology like a business tool. Instead of going to traditional corporation they get goods from each other using internet. The social trend of exchanging goods using technologies is Groundswell. They use Groundswell show their creativity to the world, to meet with people of similar interest, they use to learn new things and to make new friends, to contribute to society, to know about state of their close friends and relatives and the list goes on. But, the fundamental reason is to remain connected with
1. AFOLs are the adults, who love Legos. Considerable amount of Lego Company’s sale (at least $50 million) comes from AFOLs. Similarly, they don’t get bored with Legos as they grow up which most often happens with children. Thus they are profitable consumers and important.
Different age groups tend use internet in different scales. Young people use internet far more than older adults do. So generally, businesses that are focused on young people have high online presence than the business targeted for older age groups. Like health programs for adults is less popular in internet than music released on MTV.
2. Creators are the drivers of the presence of business in groundswell. They create web pages, blogs, videos etc for others to participate on it.
Conversationalists are the spreader of the message. They …show more content…
Toys “R” us and L.L. bean are both very active companies in groundswell however according to table there are some major differences. Customers are more active in Toys “R” Us and they are more likely to be joiners, critics and creators than the U.S average. New strategy like using Facebook (where it earned more than a million fans) is major tool to attract more joiners. L.L bean has more number of collectors and critics than the U.S average. Sophisticated website which they use have helped in uplifting collectors but that is not still significant compared to Toys “R” Us.
5. With development of technologies nowadays people are using technology like a business tool. Instead of going to traditional corporation they get goods from each other using internet. The social trend of exchanging goods using technologies is Groundswell. They use Groundswell show their creativity to the world, to meet with people of similar interest, they use to learn new things and to make new friends, to contribute to society, to know about state of their close friends and relatives and the list goes on. But, the fundamental reason is to remain connected with