What Is Ll Bean Competitive Strategy
U10a1 Marketing Analysis
BUS3030-Fundamentals of Marketing and Sales
Dr. Dervis
December 13, 2013
The company
L. L. Bean is a retail and manufacturing corporation of equipments and outdoor apparel also improving in casual sportswear and outdoor sports equipment markets. L.L. Bean is one of the lead servers in casual sportswear market, rather than specialty market. It is also a mail-order, online company targeting urban upper middle class men and women based in the Unites States. The competitive strategy of L.L. Bean comes from its focus towards the customers and the satisfaction of them. This satisfaction comes in many different ways. First, there are the different ways of ordering which makes sure every customer can choose …show more content…
Bean Inc. is not the same type of retailer it was a century ago. The company started out as a manufacturer and seller of hunting boots, became a catalog merchant, branched into retail store sales, and now is involved in online retailing (boston.com). The company still sells the original hunting boot. Today L.L. Bean also offers hundreds of other products, including apparel for men, women, and children, footwear, and, of course, outdoor gear for camping, fishing, hiking, and other sports (llbean.com).
L.L. Bean sells most of their merchandise nationally through internet and catalog orders (llbean.com). There are a few retail stores as well as outlet stores in several northeastern states. It has two manufacturing facilities in Maine that make boots and tote bags and perform some customization of other manufactured products. Although the retailer sources 10 percent to 12 percent of its merchandise in the United States, the rest of its goods are made in Asia and Europe. It also has 6 retail stores and 14 factory outlets in the United States and Japan. Its products are found in over 200 million catalogs/yr. plus 10 specialty catalogs. There are over 21,000 products that L.L. Bean currently sells, many have been classics throughout the companies …show more content…
The no-questions-asked return policy
It 's the hallmark that made LL Bean. If the customer 's not happy with what they bought, refund, replace it or fix it. Don’t hassle the customer. Make their lives easier. 2. More retail stores
From 1915 until around 2000, LL Bean had only one retail store. Around that time, many companies began to close their operations to save on costs and migrated to more on-line business. LL Bean did the opposite and opened more retail stores in the US, as well as Japan and China (llbean.com).
Loyal LL Bean customers loved to visit the famous retail store in Freeport, Maine. So, Bean made their customers’ lives easier by bringing the retail store to the customer. They opened stores in geographic locations there were high concentrations of loyal catalog shoppers. So again, LL Bean made things better for the customers, by bringing the beloved L.L. Bean retail experience right into its customers '
BUS3030-Fundamentals of Marketing and Sales
Dr. Dervis
December 13, 2013
The company
L. L. Bean is a retail and manufacturing corporation of equipments and outdoor apparel also improving in casual sportswear and outdoor sports equipment markets. L.L. Bean is one of the lead servers in casual sportswear market, rather than specialty market. It is also a mail-order, online company targeting urban upper middle class men and women based in the Unites States. The competitive strategy of L.L. Bean comes from its focus towards the customers and the satisfaction of them. This satisfaction comes in many different ways. First, there are the different ways of ordering which makes sure every customer can choose …show more content…
Bean Inc. is not the same type of retailer it was a century ago. The company started out as a manufacturer and seller of hunting boots, became a catalog merchant, branched into retail store sales, and now is involved in online retailing (boston.com). The company still sells the original hunting boot. Today L.L. Bean also offers hundreds of other products, including apparel for men, women, and children, footwear, and, of course, outdoor gear for camping, fishing, hiking, and other sports (llbean.com).
L.L. Bean sells most of their merchandise nationally through internet and catalog orders (llbean.com). There are a few retail stores as well as outlet stores in several northeastern states. It has two manufacturing facilities in Maine that make boots and tote bags and perform some customization of other manufactured products. Although the retailer sources 10 percent to 12 percent of its merchandise in the United States, the rest of its goods are made in Asia and Europe. It also has 6 retail stores and 14 factory outlets in the United States and Japan. Its products are found in over 200 million catalogs/yr. plus 10 specialty catalogs. There are over 21,000 products that L.L. Bean currently sells, many have been classics throughout the companies …show more content…
The no-questions-asked return policy
It 's the hallmark that made LL Bean. If the customer 's not happy with what they bought, refund, replace it or fix it. Don’t hassle the customer. Make their lives easier. 2. More retail stores
From 1915 until around 2000, LL Bean had only one retail store. Around that time, many companies began to close their operations to save on costs and migrated to more on-line business. LL Bean did the opposite and opened more retail stores in the US, as well as Japan and China (llbean.com).
Loyal LL Bean customers loved to visit the famous retail store in Freeport, Maine. So, Bean made their customers’ lives easier by bringing the retail store to the customer. They opened stores in geographic locations there were high concentrations of loyal catalog shoppers. So again, LL Bean made things better for the customers, by bringing the beloved L.L. Bean retail experience right into its customers '