Kroger Case Study
The senior vice president of Kroger Co., Katy Barclay, believes that investing in their employee engagement has contributed to the success of Kroger. These successes include increasing sales and profits and customer loyalty and productivity. “We truly believe that Kroger's continued success in driving its competitive advantage will in large part be determined by how our associates engage with our customers,” Barclay said. “That's our sweet spot. That's what creates a superior shopping experience, (Springer, pp.1).
Barclay, who joined Kroger in January of 2010 as the head of the human resources department, noted that employees that were engaged are one of the four key elements to Kroger's “Customer 1st” strategy.” Kroger has developed a set
Barclay, who joined Kroger in January of 2010 as the head of the human resources department, noted that employees that were engaged are one of the four key elements to Kroger's “Customer 1st” strategy.” Kroger has developed a set