Preview

Korra Dancewear Group 1

Powerful Essays
Open Document
Open Document
3594 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Korra Dancewear Group 1
KORRA DACEWEAR
BU362 Building and Managing Products
Section C
Group 1
Gursahej Brar
Thomas Fox
Mingwei Sun
Sihong Yan
Feb 22nd 2015

Table of contents
Executive Summary ...................................................................................................................................... 2
Problem/Opportunity .................................................................................................................................. 3
Internal Analysis .......................................................................................................................................... 4
External Analysis .......................................................................................................................................... 5
Competitive Analysis .................................................................................................................................... 5
Consumer Analysis ....................................................................................................................................... 6
Decision Criteria and Alternatives .............................................................................................................. 7
Recommendation ......................................................................................................................................... 8
Implementation Plan.................................................................................................................................... 8
Appendix ..................................................................................................................................................... 13

1

Executive Summary
The owner and the designer of Koran Dancewear, Karolina Swietnoiowska hopes to develop a comprehensive marketing plan to generate $1000 to $2000 in monthly revenue by January 2014.
Currently, we need to examine three aspects of their prospective marketing plan, the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Lululemon Athletica
    • 4608 Words
    • 19 Pages

    Lululemon Athletica

    - Whether the company could carve out a sustainable market position for itself in the fitness and athletic apparel industry, especially against such competing names as Nike, Under Armour, adidas and…

    • 4608 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Good Essays

    Lululemon Athletica
    • 572 Words
    • 3 Pages

    Lululemon Athletica

    The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip", a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s target markets are men and women who are looking for athletic apparel for yoga, running, dancing, and most other sweaty pursuits.…

    • 572 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Apollo Shoe Inc
    • 258 Words
    • 2 Pages

    Apollo Shoe Inc

    I have looked over Bradley’s report and yes we do have some issues with the Sales, and Account Receivables. The fourth quarter deviations overstated are the worst because they can have the most effect on the Financial Statements. The controls need to be more uniform as Bradley stated because then they would even out through the months instead of hitting us mostly on the fourth quarter.…

    • 258 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Kind Bites Bakery: Executive Summary
    • 4042 Words
    • 17 Pages

    Kind Bites Bakery: Executive Summary

    Networks: Brittany has recently moved to Victoria, but has a strong relationship with friends and family, and has been able to use those networks to grab a small market share of students, while tackling word of mouth advertising around the city…

    • 4042 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Senior Care Marketing Plan
    • 3843 Words
    • 16 Pages

    Senior Care Marketing Plan

    Senior care is a specialized service that provides a combination of medical assistance, compassionate care and companionship. Whether it’s adult day care, long term care, or assistance on demand, Bessie V. Rose Senior Care is there to make life that much easier for the entire family.…

    • 3843 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    River Island Clothing Co. Ltd.
    • 1733 Words
    • 6 Pages

    River Island Clothing Co. Ltd.

    RIVER ISLAND CLOTHING CO. LTD.: INITIAL SUBMISSION Full Version The history of River Island spans 55 years. The business started in 1948 as a small lock-up shop in East London selling wool and ladies clothing. As the business increased shops were added under the name of “Lewis Separates” and the focus became ladies clothing. By 1968 there were some 70 stores in the UK and “Lewis Separates” introduced into a few of its stores a brand new concept and name. Innovative in design and format these stores used strong colours, bold fashion imagery and pop music to create “Chelsea Girl,” the first UK chain of fashion boutiques. With continuing expansion, menswear was introduced in 1983 under the “Concept Man” brand and from 1988 further evolution took the form of the development ofa new brand concept of a themed store offering fashion for men and women. The new brand was called “River Island” and today the product range includes men’s and women’s clothing and footwear, accessories and cosmetics. A dedicated in-house design and sourcing team creates fashionable, stylish and quality clothing representing value for money, targeted at the fashion conscious 18-35 year old market. As at 28 December 2002 River Island had net capital resources of £85.5 million and achieved sales of £377.6 million for the 52 weeks. River Island is a wholly owned subsidiary of Lewis Trust Group Ltd, which is the parent of a diversified group engaged in the retailing, property, leisure and financial services sectors. As at 31 December 2002 Group consolidated net capital resources amounted to £408 million. Relevant Markets River Island designs and retails men’s and women’s clothing, footwear, accessories and cosmetics. The majority of products are designed in-house and sold principally under the River Island brand, although other River Island owned brands are used. A small proportion of sales are attributable to thirdparty brands. River Island has shops in over 180 locations Great Britain and Northern…

    • 1733 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Artemis Sportswear Research Paper
    • 2429 Words
    • 10 Pages

    Artemis Sportswear Research Paper

    Artemis Sportswear ProposalAlyssa Casler, Derrik Carr, John Humphrey, Raven Porter, Tieran DysartComm/215Oct 13, 2014Rebecca Kinney…

    • 2429 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mercury Athletic Footwear
    • 3569 Words
    • 15 Pages

    Mercury Athletic Footwear

    Active Gear, Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. West Coast Fashions Inc., a large designer and marketer of men’s and women’s branded apparel recently announced that it plans to shed its Mercury Athletic Footwear subsidiary. AGI’s head of business development, John Liedtke, believes acquiring Mercury Athletic Footwear is a good option for the company. Although AGI is currently among the most profitable firms in the footwear industry, it is also much smaller than most of its competitors, which the company’s management views as a competitive disadvantage. During the past three years AGI’s revenue has grown at an average annual rate of only 2.2% while the industry average is about 9.7%. Liedtke believes that acquiring Mercury Athletic Footwear would double AGI’s revenue, increase its leverage with contract manufactures, and expand AGI’s presence in relators and distributers. Before acquiring Mercury Athletic Footwear, Liedtke wants a complete evaluation of the opportunity.…

    • 3569 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Shur Snak Case Study
    • 594 Words
    • 3 Pages

    Shur Snak Case Study

    The main purpose of this marketing plan is to familiarize and define its industry competition and its marketing viability. It is believe that through this, different tactics and strategies can be employed to increase the sales goals of the company in a given location.…

    • 594 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Beyoncé's Footwear
    • 2167 Words
    • 9 Pages

    Beyoncé's Footwear

    Beyoncé’s Visual album paid tribute to the struggles that black women have been going through for centuries. The album shows the strength, courage, and resiliency that black women possess to overcome these obstacles. Beyoncé teaches her audience about infidelity, abandonment, and hope and healing for black women.…

    • 2167 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Italian Shoe Company
    • 2633 Words
    • 11 Pages

    Italian Shoe Company

    The Italian Shoe Company is a New York, family owned company now in its sixth generation. The company started in 1823 making shoes for men and women based on designs that were popular in the growing Italian community of New York. In the early years, it struggled to survive. But over the years, particularly from the start of the twentieth century, it has prospered. The sixth generation owner -Adamo Pedone- is a very wealthy person. Currently, the company produces over 30 different types of men and women shoes, mostly in the upper market segments (i.e. starting at $ 400 a pair). Rising sales revenues have brought in a lot of money to the company, which is steadily being invested into increasing numbers of specialized line personnel and managerial staff. Adamo, who is known as "Shoe Lord " by his employees, has finally added an HR specialist (you) to help with personnel and organizational behavior issues. He has asked you to help with what he feels is a problem of worker morale in the operations division. Mark Whitehall, VP of operations, has complained to Adamo that most of his workers have bad attitudes and don't seem to want to work. He says he's prepared to fire them all if they don't shape up. Mark has informed Adamo of his intentions, and believes he (Adamo) needs to "clean house" to show them who's boss. Besides, he thinks a lot of them have become complacent and don't care about quality. Mark also pays little attention to the mid-level managers' opinions stating that, "I'm ultimately responsible, so I'll make the decisions." Adamo knows that Mark can be heavy-handed in his management style and that he believes workers come to work either motivated or not. Mark has told him "there's nothing you can do to make them work if they don't want to." Knowing everything about shoes, but little about people, Adamo isn't sure whether it's the workers or Mark that's creating the problem. He wants to know that if it is Mark, can he be…

    • 2633 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Aurora Textile
    • 1055 Words
    • 4 Pages

    Aurora Textile

    Aurora Textiles is a textile company that specializes in hosiery, knitted outerwear, woven, and industrial and specialty products. They develop finished fabric to meet specific needs as the leading yarn manufacturer established in the 1900s. However, both Aurora and the whole U.S. textile industry have been struggling financially due to globalization and other external factors. Aurora itself may not have responded quickly enough to the deteriorating business environment and has caused their net earnings and concerning ratios leaning toward the negative side. The company needs to either make crucial amends with new investments or stay with its current situation.…

    • 1055 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    American Eagle Outfitters - 1
    • 895 Words
    • 4 Pages

    American Eagle Outfitters - 1

    One possible application of Game Theory is in advertising. Advertising involves the promotion of products so as to show the product to a greater number of people. The goal of advertising is to make more people aware of a company’s product so t hat more people would avail of this product or service, and this would mean more revenues for the company.…

    • 895 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Market Research and market planning
    • 2353 Words
    • 10 Pages

    Market Research and market planning

    P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.…

    • 2353 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Lynn Nottage's Intimate Apparel
    • 541 Words
    • 3 Pages

    Lynn Nottage's Intimate Apparel

    Understanding the background, nitty-gritty, specific details is important in everyday conversations; this understanding is not only important in real life situations, but it is crucial to grasp the world of the play, as well. Focusing on aspects pertaining to the time period of the play is pertinent in perceiving the underlying points being made. This includes, but is not limited to, the social, political, and economic aspects of the surrounding environment. In Lynn Nottage’s play, Intimate Apparel, she illustrates to the reader the correlation between the “real world” and the world of the play. In specific, she ties in many aspects of how the economic diversity of the early 1900s is crucial to understanding the plot; she does this through many characters, but perhaps most closely through the eyes of Esther and Mayme.…

    • 541 Words
    • 3 Pages
    Good Essays
    Read More