Artemis Sportswear Research Paper

Artemis Sportswear ProposalAlyssa Casler, Derrik Carr, John Humphrey, Raven Porter, Tieran DysartComm/215Oct 13, 2014Rebecca Kinney
Artemis Sportswear ProposalWhen running a business, there are many factors that go into a successful business. Keeping your customers, shareholders, and employees happy will determine if your business fails or succeeds. The biggest part in keeping a business thriving is if it is making money. We could raise prices and leave everything the way it is, but that could lead to a decline in customers. Raising the prices with no inside changes to how the business runs could also scare away investors or lead to less interest in our company. This could also lead to our employees not having very much confidence that we …show more content…
Well, listen is giving your employees the time of day to hear them out on new ideas or feedback they might have. This type of thing will give your employees a sense of feeling as if they are contributing, but also it help you as the employer gain the trust and loyalty of workers. When a company goes out of its way to listen to workers and hear them out, it no longer creates a gap. Instead, it creates more of a friendly, family environment. The next stage is communication, and that is a big one. This is where as a company you include everyone in the ideas, changes, and issues the company has. This creates a better workflow for problem solving because then works feel as though they too are helping make changes. Communication in anything is important in anything, so why not communicate with your workers and see what they think. Stage three is recognize, and this one is simple. All you need to do is pretty much give credit where credit is do. As an individual everyone loves to succeed and receive the appropriate credit. So as a business, be specific with recognition and how you award it. This could be with incentives, a formal note/letter, or even during a team meeting, give time to recognize you employees and they will feel appreciated. With the listen, communicate, and recognize you as a company can boost morale in employees. Securing their minds that since you are listening and communicating with them their jobs are not …show more content…
It means that starts from the ground up.(reword) In most cases marketing will try to get a lot of people to be interested in their product, but grassroots marketing tries to target a small group of people and they hope that it spreads to a large amount of people. Grassroots marketing also costs a lot less than other types of marketing. In the article "Grassroots Marketing & All" it states (Roberts 2011) "Murphy said that grassroots marketing has become "most of what we do." Because it usually is not as splashy or expensive as traditional marketing, grassroots campaigns are often embraced by small businesses or start-up companies that do not have a lot of money to spend, yet are seeking ways to make an impact."(para 1) Using demographics in marketing helps understand the market. Demographic information includes geographic area, age, income, gender, race, and also education level. Also, demographics includes shopping habits and how much they shop, number of children, marital status and also other information about the consumer they would need to know. According to Zhan (Zhan 1999) "Constructing a statistical and demographic map of the country shows purchasing behavior, the depth and breadth of buying power, and, perhaps most importantly, trends. Once you have found a country where the economic forecast is sufficiently optimistic to warrant further research, it is time for the