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Kohls: Environmental Scan

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Kohls: Environmental Scan
Environmental Scan

Economic Consumers Experts have predicted consumer spending rate to drop from 3.2% to 2.8%. This is highly to due with rising gas and food prices. Business Will have to spend more money on promotions. Increase sales and deals.
Competition
] Victoria Secret sold off their business apparel and is concentrating on their main selling point, PINK which focus on young girls and their lingerie for women. More and more stores have begun to promote more lingerie. Abercombie & Fitch launched Gilly Hicks American Eagle Outfitters - Aerie JCPenny launched Ambrielle Kohls is beginning to aggressively market their lingerie.
Technology
New gadgets are allowing consumers to connect easier. Hottest new trend
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