Kodak Strategy Failure
IIM Calcutta
Strategic Management
Professor Sougata Ray
Group Project: Eastman Kodak
Group 4- Section C
By,
Gundu Ankitha Ramchandra (0132/49)
Gundu Shiva Kumar (0133/49)
Kammati Chandra Thej (0157/49)
Kandula Dheeraj (0158/49)
Koneti Jagdish (0164/49)
Vaishnavi T (FP/20/12)
Kodak’s Ascent:
On January 1, 1881, Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm 's activities, Eastman continued research in an effort to simplify photography. In 1883, Eastman startled the trade with the announcement of film in rolls, with the roll holder adaptable to nearly every plate camera on the market. With the KODAK camera in 1888, he put down the foundation for making photography available to everyone.
"You press the button, we do the rest”: With this slogan George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. (Exhibit 1)
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today 's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate.
The company has been called Eastman Kodak Company since 1892, when Eastman Kodak Company of New York was organized. In 1901, the present firm -- Eastman Kodak Company of New Jersey -- was formed under the laws of that state.
Eastman built his business on four basic principles: * mass production at low cost * international distribution * extensive advertising * a focus on the customer
He saw all four as
Strategic Management
Professor Sougata Ray
Group Project: Eastman Kodak
Group 4- Section C
By,
Gundu Ankitha Ramchandra (0132/49)
Gundu Shiva Kumar (0133/49)
Kammati Chandra Thej (0157/49)
Kandula Dheeraj (0158/49)
Koneti Jagdish (0164/49)
Vaishnavi T (FP/20/12)
Kodak’s Ascent:
On January 1, 1881, Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm 's activities, Eastman continued research in an effort to simplify photography. In 1883, Eastman startled the trade with the announcement of film in rolls, with the roll holder adaptable to nearly every plate camera on the market. With the KODAK camera in 1888, he put down the foundation for making photography available to everyone.
"You press the button, we do the rest”: With this slogan George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. (Exhibit 1)
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today 's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate.
The company has been called Eastman Kodak Company since 1892, when Eastman Kodak Company of New York was organized. In 1901, the present firm -- Eastman Kodak Company of New Jersey -- was formed under the laws of that state.
Eastman built his business on four basic principles: * mass production at low cost * international distribution * extensive advertising * a focus on the customer
He saw all four as