Kodak Case Study
From the start, the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film, Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition because of the operations of its business. This helped lead the Kodak Company toward the continuous growth of their business. During the 1970’s-1980’s Kodak encountered problems with revenue and became aware of competition which was rapidly threatening the survival of their business. Kodak began to realize that drastic changes in the structure of the company and the technology of their products would be vital toward success of the Kodak brand. Kodak began restructuring their company with the help of key people and began another journey toward being the top maker of photographic equipment and accessories. The introduction of digital technology would prove to either break or help the Kodak Company. The Kodak Company from the beginning understood the importance of having much strength over their competition. They implemented a system of operations that would make the company run efficient and allow the company to save a large amount of money and time. They had four key objectives from the start. The implementation of the mass production of products to allow for low production costs was vital to the early success of the Kodak Company. They had strengths in technology because of the focus on research and development, which allowed them to stay ahead of their competition by offering new unique products to consumers. Another strength that Kodak had was the massive amount of advertising used to get the word out about their advance in products. This allowed for Kodak to gain