Kinh Do
Contents
Introduction2
Task 13
Possible alternative strategies3 1.1 SWOT Matrix3 1.2 Ansoff Matrix4 1.3 SPACE Matrix6 1.4 GE McKinsey Matrix8
Evaluate possible alternative strategies11
Task 219 * Select the final appropriate future strategy and prepare a strategic plan19
Conclusion24
Appendix25
Reference30
INTRODUCTION
Kinh Do was established in 1993 and has gone through 17 years of formation and development. Up to now, Kinh Do has become a system of corporations in the field of foodstuff including: cake, candy, beverage, ice-cream, and products from milk. The development strategy of Kinh Do is to maintain as one leading foodstuff group in Vietnam and orient to become a multi-sector group including: foodstuff, real estate, finance and retail in order to ensure the sustainable development in the future.
From the size of only 70 staffs at the initial establishment, up to now, Kinh Do has total staff of over 7,741 persons. Total charter capital of Kinh Do Corporation is 3,483.1 billion dong. Total revenue reaches 3,471.5 billion dong, in which the revenue from foodstuff accounts for 99.2%, total profit reaches 756.1 billion dong.
Based on information about external and internal environment to the company from the first assignment, in that assignment, as a strategic consultant, I will evaluate possible alternative strategies – substantive growth, limited growth and retrenchment strategies. Then the final appropriate future strategies for Kinh Do Corporation will be select and a strategic plan for the company is also prepared in this assignment.
TASK 1 1. Possible alternative strategies
2.1 SWOT Matrix
Corporate appraisal (SWOT) is a critical assessment of the strengths and weaknesses, opportunities and threats in relation to the internal and environmental factors affecting the entity in order to establish its condition prior to the preparation of a long-term plan. | Strengths(1)
Introduction2
Task 13
Possible alternative strategies3 1.1 SWOT Matrix3 1.2 Ansoff Matrix4 1.3 SPACE Matrix6 1.4 GE McKinsey Matrix8
Evaluate possible alternative strategies11
Task 219 * Select the final appropriate future strategy and prepare a strategic plan19
Conclusion24
Appendix25
Reference30
INTRODUCTION
Kinh Do was established in 1993 and has gone through 17 years of formation and development. Up to now, Kinh Do has become a system of corporations in the field of foodstuff including: cake, candy, beverage, ice-cream, and products from milk. The development strategy of Kinh Do is to maintain as one leading foodstuff group in Vietnam and orient to become a multi-sector group including: foodstuff, real estate, finance and retail in order to ensure the sustainable development in the future.
From the size of only 70 staffs at the initial establishment, up to now, Kinh Do has total staff of over 7,741 persons. Total charter capital of Kinh Do Corporation is 3,483.1 billion dong. Total revenue reaches 3,471.5 billion dong, in which the revenue from foodstuff accounts for 99.2%, total profit reaches 756.1 billion dong.
Based on information about external and internal environment to the company from the first assignment, in that assignment, as a strategic consultant, I will evaluate possible alternative strategies – substantive growth, limited growth and retrenchment strategies. Then the final appropriate future strategies for Kinh Do Corporation will be select and a strategic plan for the company is also prepared in this assignment.
TASK 1 1. Possible alternative strategies
2.1 SWOT Matrix
Corporate appraisal (SWOT) is a critical assessment of the strengths and weaknesses, opportunities and threats in relation to the internal and environmental factors affecting the entity in order to establish its condition prior to the preparation of a long-term plan. | Strengths(1)