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TOTAL QUALITY MANAGEMENT

Quality

-is the ability of a product or service to consistently meet or exceed customer expectations. Though quality is an abstract perception, it has a quantitative measure.

Q= (P / E ) , where Q=quality, P= performance (as measured by the Manufacturer), and E = expectations (of the customer).

Total quality management

-is a management system for a customer focused organization that involves all employees in continual improvement of all aspects of the organization.

-TQM uses strategy, data, and effective communication to integrate the quality principles into the culture and activities of the organization.

-TQM is a philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction.

Principles of TQM

1. Be Customer focused

Whatever you do for quality improvement, remember that ONLY customers determine the level of quality. Whatever you do to foster quality improvement, training employees, integrating quality into processes management, ONLY customers determine whether your efforts were worthwhile.

Customers want to get their money's worth from a product or service they purchase.

2. Ensure Total Employee Involvement

You must remove fear from work place, then empower employee... you provide the proper environment.

3. Integrated system

All employee must know the business mission and vision.

4. Strategic and systematic approach

Strategic plan must integrate quality as core component.

5. Continual Improvement

Using analytical, quality tools, and creative thinking to become more efficient and effective.

6. Fact Based Decision Making

Decision making must be ONLY on data, not personal or situational thinking.

7. Communication

Communication strategy, method and timeliness must be well defined.

Dimensions of TQM

❑ Performance - main characteristics of the product/service

❑ Aesthetics -

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