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Keda Case Analysis

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Keda Case Analysis
Keda Case Analysis

1) Value Chain

PRIMARY PRIMARY
SUPPORT
SUPPORT Organization– ERP supports tightly knit collaboration among different departments.
Departmental boundaries are replaced by streamline data flows & integrated business processes.

Human Resources- Management, department heads, IT staff and users worked as a team.
Keda provided high customization across increasingly diverse product lines to meet client needs.

Technology- Technology is integrated to support all primary activities. ERP enables flow of information across department, so timely and strategic decisions are made.

Purchasing – Technology enabled right estimates and timely access of raw materials. Stocking could be limited

Service
Customer
Service and repair of parts
Service
Customer
Service and repair of parts
Outbound
IT helped keep track of delivery of customized products and faster financial reconciliation
Outbound
IT helped keep track of delivery of customized products and faster financial reconciliation
Inbound
ERP enabled effective inventory management Inventory could be received in timely manner

Inbound
ERP
enabled effective inventory management Inventory could be received in timely manner

Marketing & Sales
Low percentage of unsold inventory, improved market responsiveness, costing estimates
Marketing & Sales
Low percentage of unsold inventory, improved market responsiveness, costing estimates
Operations
Keda has a broad offering spanning industrial machinery for ceramics, stone processing, building
Materials & energy resource management
Operations
Keda has a broad offering spanning industrial machinery for ceramics, stone processing, building
Materials & energy resource management

2) Reasons for Keda to embark on an ERP implementation project

1) Disconnected business units/Lack of Integration- Disconnected business units duplicated
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