jitender akkari assignment 4 carsales
ASSESSMENT DETAILS
Unit Code
BSBMKG501B
Unit Title
Identify and evaluate marketing opportunities
Assessment No.
1
Assessment Title
Project and Presentation | Case Study - CARSALES
STUDENT DETAILS
Student’s Name
JITENDER AKKARI
Student ID No.
S10928
Group No.
27
Date of Submission
24/05/14
ASSESSOR DETAILS
Assessor’s Name vishal Assessment Site
Angad Australian Institute of Technology, (AAIT)
PROJECT REPORT | CARSALES CASE STUDY
Table of Contents
1. Introduction 3
2. Background 3
3. Market analysis 3
4. SWOT analysis 4
5. Identify and evaluate new marketing opportunity 4
6. Break-even analysis 5
7. Identify changes to current operations 5
References 5
1. Introduction
Buying and selling cars is a very easy task now with the developed websites for car sales when compared to earlier days where people use to wait for newspaper and direct shop sales. In Australia lot of people prefer to buy or sell their cars in car sales websites.
Carsales.com ltd, made it very easy for the consumers to display their cars for selling and it created several options for the buyers. Carsales.com Ltd not only sells cars but they are into motor bikes, boats sales. Buying is just a click away and you have wide varieties to select from. Car sales.com Ltd was founded in 1997 by CEO Greg Roebuck.
2. Background
The major aspects to be considered in carsales.com limited are
• Private (for individuals who wish to buy or sell auto, bike, marine, homes, general classifieds and industry products)
• Dealer (for businesses that trade in auto, bike, marine, homes, general classifieds and industry products)
• Dealer and Data Services (support and research products for Dealers and Manufacturers)
• Display Adverting (for businesses that wish to advertise their products to the car sales customer base, i.e. Banner Advertising).
3. Market analysis
• Market Background: Competitiveness, type of market structure.
The major competitors are other car sales website organisations and newspaper
Unit Code
BSBMKG501B
Unit Title
Identify and evaluate marketing opportunities
Assessment No.
1
Assessment Title
Project and Presentation | Case Study - CARSALES
STUDENT DETAILS
Student’s Name
JITENDER AKKARI
Student ID No.
S10928
Group No.
27
Date of Submission
24/05/14
ASSESSOR DETAILS
Assessor’s Name vishal Assessment Site
Angad Australian Institute of Technology, (AAIT)
PROJECT REPORT | CARSALES CASE STUDY
Table of Contents
1. Introduction 3
2. Background 3
3. Market analysis 3
4. SWOT analysis 4
5. Identify and evaluate new marketing opportunity 4
6. Break-even analysis 5
7. Identify changes to current operations 5
References 5
1. Introduction
Buying and selling cars is a very easy task now with the developed websites for car sales when compared to earlier days where people use to wait for newspaper and direct shop sales. In Australia lot of people prefer to buy or sell their cars in car sales websites.
Carsales.com ltd, made it very easy for the consumers to display their cars for selling and it created several options for the buyers. Carsales.com Ltd not only sells cars but they are into motor bikes, boats sales. Buying is just a click away and you have wide varieties to select from. Car sales.com Ltd was founded in 1997 by CEO Greg Roebuck.
2. Background
The major aspects to be considered in carsales.com limited are
• Private (for individuals who wish to buy or sell auto, bike, marine, homes, general classifieds and industry products)
• Dealer (for businesses that trade in auto, bike, marine, homes, general classifieds and industry products)
• Dealer and Data Services (support and research products for Dealers and Manufacturers)
• Display Adverting (for businesses that wish to advertise their products to the car sales customer base, i.e. Banner Advertising).
3. Market analysis
• Market Background: Competitiveness, type of market structure.
The major competitors are other car sales website organisations and newspaper