The sponsorship will help JetBlue decrease the acceptability of issues that arise in their company such as bigotry, racism, and sexism. JetBlue's sponsor will be an organization that promotes good morals and ethics. The sponsorship effort will increase existing relationships and help to expand it's relationship with other organizations In order for JetBlue to gain a sponsor that will be benefical to the corporation JetBlue will conduct research on various organizations. JetBlue will evaluate any existing sponsors and the various resources that are available to them. Once a sponsor is in place together certain parameters will be set to guide the PR team to develop the campaign to promote the JetBlue and the sponsor. . Since sponsorship can only help JetBlue will also have barter sponsorships. "Barter sponsors do not contribute cash but they help to create additional package elements that appeal to target audiences. These relationships will also ensure that the sponsorship program obtains sufficient visibility and publicity to attract participation by target audiences" (Media Campaign, 2007). JetBlue will then determine with the barter sponsor which celebrity or Pro-sports league will better benefit in the campaign
The sponsorship will help JetBlue decrease the acceptability of issues that arise in their company such as bigotry, racism, and sexism. JetBlue's sponsor will be an organization that promotes good morals and ethics. The sponsorship effort will increase existing relationships and help to expand it's relationship with other organizations In order for JetBlue to gain a sponsor that will be benefical to the corporation JetBlue will conduct research on various organizations. JetBlue will evaluate any existing sponsors and the various resources that are available to them. Once a sponsor is in place together certain parameters will be set to guide the PR team to develop the campaign to promote the JetBlue and the sponsor. . Since sponsorship can only help JetBlue will also have barter sponsorships. "Barter sponsors do not contribute cash but they help to create additional package elements that appeal to target audiences. These relationships will also ensure that the sponsorship program obtains sufficient visibility and publicity to attract participation by target audiences" (Media Campaign, 2007). JetBlue will then determine with the barter sponsor which celebrity or Pro-sports league will better benefit in the campaign