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International Business Strategy of Toyota

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International Business Strategy of Toyota
A Brief Understanding of IBS ‐‐A Case Study of Toyota

A Brief Understanding of International Business
Strategy

--A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business

P14B45 International Business Strategy

Lecturer:

Dr Yee Kwan Tang

Sponsored by

10 May 2010 Acculine Precision Manufacturing Company
Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg.com

A Brief Understanding of IBS --A Case Study of Toyota

Page 1 / 12

Content

Introduction ........................................................................................................................... 2

Basic Concept of International Business Strategy ................................................................. 2
Brief Background of The World Auto Industry .................................................................... 4
Brief Background of Toyota .................................................................................................. 4
IBS of Toyota ........................................................................................................................ 6
Entry to US Market ........................................................................................................... 7
Americanization as A Way of Localization ...................................................................... 8
Recommendations ................................................................................................................. 9
Conclusion ........................................................................................................................... 10
Reference ............................................................................................................................. 11

Acculine Precision Manufacturing Company
Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email:
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