Intercultural Communications
International and Intercultural Communication
Ashford
International and Intercultural Communication
BUS600
July 27, 2014
International and Intercultural Communication
International and Intercultural Communications have been of great interest to the Hofstede Centre for many years. In fact Geert Hofstede’s dimensions of culture have been the most widely disseminated of all theories. Hofstede’s five cultural dimensions are, “1) Power Distance, 2) Individualism or Collectivism, 3) Masculinity-Femininity, 4) Uncertainty Avoidance, and 5) Short or Long Term Orientation.” (Donald Baack, 2012, Chapter 2.4). “Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He analyzed a large database of employee value scores collected within IBM between 1967 and 1973. The data covered more than 70 countries, from which Hofstede first used the 40 countries with the largest groups of respondents and afterwards extended the analysis to 50 countries and 3 regions.” (The Hofstede Center, n.d.). In the next few pages I will compare the similarities and differences in scores between the countries of Croatia and Slovenia in relation to Hofstede’s five cultural dimensions as well as provide a scenario involving two organizations, one located in each country and their business practices relating to the different cultural perspectives.
In the dimension of Power-Distance Croatia scores high with a score of 73 which means the people accept a hierarchical order in which everybody has a place and which needs no further justification. In this type of society people expect to be told what to do and this is accepted as the norm. (Hofstede Centre, n.d.). Slovenia also scored high in the dimension of Power-Distance with a score of 71. What this displays is two of the former eastern European countries, are very similar in their societal beliefs in hierarchal order and the populace was still routed in a
Ashford
International and Intercultural Communication
BUS600
July 27, 2014
International and Intercultural Communication
International and Intercultural Communications have been of great interest to the Hofstede Centre for many years. In fact Geert Hofstede’s dimensions of culture have been the most widely disseminated of all theories. Hofstede’s five cultural dimensions are, “1) Power Distance, 2) Individualism or Collectivism, 3) Masculinity-Femininity, 4) Uncertainty Avoidance, and 5) Short or Long Term Orientation.” (Donald Baack, 2012, Chapter 2.4). “Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He analyzed a large database of employee value scores collected within IBM between 1967 and 1973. The data covered more than 70 countries, from which Hofstede first used the 40 countries with the largest groups of respondents and afterwards extended the analysis to 50 countries and 3 regions.” (The Hofstede Center, n.d.). In the next few pages I will compare the similarities and differences in scores between the countries of Croatia and Slovenia in relation to Hofstede’s five cultural dimensions as well as provide a scenario involving two organizations, one located in each country and their business practices relating to the different cultural perspectives.
In the dimension of Power-Distance Croatia scores high with a score of 73 which means the people accept a hierarchical order in which everybody has a place and which needs no further justification. In this type of society people expect to be told what to do and this is accepted as the norm. (Hofstede Centre, n.d.). Slovenia also scored high in the dimension of Power-Distance with a score of 71. What this displays is two of the former eastern European countries, are very similar in their societal beliefs in hierarchal order and the populace was still routed in a
References: Baack, D., Management Communication, 2012. Retrieved from https://content.ashford.edu/books/AUBUS600.12.1 Mind Tools Ltd, 1996-2014. Retrieved from http://www.mindtools.com/pages/article/newLDR_66.htm The Hofstede Centre, National Cultural Dimensions, n.d. Retrieved from http://geert-hofstede.com/national-culture.html The Hofstede Centre, National Cultural Dimensions, n.d. Retrieved from http://geert-hofstede.com/croatia.html