Information System - Alsmeer Flower Auction
Information Systems - Aalsmeer Flower Auction
Management Consultancy Report
Introduction
This assessment work will consider how the use of modern information systems and technology might ensure the continued success of the Aalsmeer Flower Auction.
The report will look at the type of business, information requirements, information strategy which can help Alsmeer Flower Auction to cope with changing environment.
Also will take into consideration the impact and effectiveness of a new system for the organisation, management and employees.
Business Analysis
Aalsmeer Flower Auction (Bloemenveiling Aalsmeer) is a flower auction, located in Aalsmeer, the Netherlands.
The Netherlands is the heart of the international floriculture sector. It has an intricate and high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together. From Europe and beyond (source: About FloraHolland http://www.flora.nl/en/AboutFloraHolland/Pages/default.aspx).
On January 1, 2008 the Aalsmeer Flower Auction merged with their biggest competitor FloraHolland.
FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center.
Figure 1. FloraHolland key facts
Number of centers 6 (Aalsmeer, Naaldwijk, Rijnsburg, Bleiswijk, Venlo and Eelde).
Number of clocks 40
Number of members 5,000
Number of supplyers 9,000
Number of customers 3,500
Number of employees 4,400
Most important import countries Kenya, Israel, Ethiopia, Ecuador and Germany
Most important export countries Germany, United Kingdom, France, Italy and Belgium
(source:http://www.flora.nl/en/AboutFloraHolland/Cooperative/Pages/Factsandfigures.aspx)
One of the most important part of FloraHolland Company is Aalsmeer Flower Auction which offers
Management Consultancy Report
Introduction
This assessment work will consider how the use of modern information systems and technology might ensure the continued success of the Aalsmeer Flower Auction.
The report will look at the type of business, information requirements, information strategy which can help Alsmeer Flower Auction to cope with changing environment.
Also will take into consideration the impact and effectiveness of a new system for the organisation, management and employees.
Business Analysis
Aalsmeer Flower Auction (Bloemenveiling Aalsmeer) is a flower auction, located in Aalsmeer, the Netherlands.
The Netherlands is the heart of the international floriculture sector. It has an intricate and high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together. From Europe and beyond (source: About FloraHolland http://www.flora.nl/en/AboutFloraHolland/Pages/default.aspx).
On January 1, 2008 the Aalsmeer Flower Auction merged with their biggest competitor FloraHolland.
FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center.
Figure 1. FloraHolland key facts
Number of centers 6 (Aalsmeer, Naaldwijk, Rijnsburg, Bleiswijk, Venlo and Eelde).
Number of clocks 40
Number of members 5,000
Number of supplyers 9,000
Number of customers 3,500
Number of employees 4,400
Most important import countries Kenya, Israel, Ethiopia, Ecuador and Germany
Most important export countries Germany, United Kingdom, France, Italy and Belgium
(source:http://www.flora.nl/en/AboutFloraHolland/Cooperative/Pages/Factsandfigures.aspx)
One of the most important part of FloraHolland Company is Aalsmeer Flower Auction which offers