'Influencer' By Dr. Hopkins: An Analysis
The six influence strategies listed in the book, Influencer, are used to get the person or people you are trying to influence to do the desired behavior ultimately because they want to do it. Using personal motivation, personal ability, social motivation, social ability, structural motivation, and structural ability the ultimate goal arrives from intrinsic motivation.
An example listed in the book was the guinea worm and the people Dr. Hopkins was trying to influence with his new procedure. Dr. Hopkins used the six influence strategies to introduce the way the infected people needed to handle themselves and the way the villages needed to obtain water in order to prevent the further spread of the guinea worm. The ultimate goal of all involved
An example listed in the book was the guinea worm and the people Dr. Hopkins was trying to influence with his new procedure. Dr. Hopkins used the six influence strategies to introduce the way the infected people needed to handle themselves and the way the villages needed to obtain water in order to prevent the further spread of the guinea worm. The ultimate goal of all involved