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Impact of Loyalty Programs on Consumer Purchase Behavior

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Impact of Loyalty Programs on Consumer Purchase Behavior
A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR
INTRODUCTION TO THE ORGANISATION:

The Landmark Group was started thirty years ago, with the mission of becoming one of the foremost retailers in the Middle East. This, by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973, in Bahrain, the Group has expanded exponentially and currently operates over 500 stores, several concepts & business interests. The Landmark Group today has a widespread presence of over 5 million square feet and a footprint that spans across the Middle East continent and India.

The highlights of the Landmark Group are its product & concept innovation. The entire retail experience revolves around its “Concept” stores, which have been designed and engineered to suit evolving customer needs and Lifestyles. The six major concepts of Landmark Group are Baby shop, Splash, Shoe Mart, Home Centre, Lifestyle & Max. Apart from these, the group also has ‘Citymax’ catering to hospitality sector and ‘Max Hypermarket’ under its umbrella.

Lifestyle International (P) Ltd. incorporated in India in 1999 brings together five concepts under one roof – Apparel, Footwear, Kids wear, Health & Beauty, offering a convenient one stop shop for customers. Positioned as a young trendy, young colorful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Present across major metros in India, Lifestyle is rapidly expanding its footprint in India. Currently there are 15 Lifestyle stores in the country.

In the year 2005, Lifestyle launched its first specialized, stand alone home improvement store – ‘Home Centre’ by Lifestyle. Home Centre is a one stop destination for furniture, home décor and soft furnishing that truly represents style, comfort and individuality. The stores use unique ‘concept’ rooms as they
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